Experiential Marketing Team

Twitter Analytics For Beginners

Twitter Statistics 

Twitter Analytics are very helpful once I actually took the time to figure it out and use it to my benefit. You can see the statistics for the last year or even the last month. This helps you be able to see what you’re doing right or wrong and change it up. Hopefully, this post will help you do the same, and the beauty is, I already did all the hard part, so take heed. Follow me on Twitter as well; my username is @experientialinc.

Twitter Analytics

Twitter Analytics in conjunction with Buffer is a very handy tool. It makes it very easy to understand what is really going on with your Twitter account. Some of the things it will help you with are:

  1. Followers. You can see how many followers you have, and exactly who, what, where, and when they started following you. You can see if you social media strategy is on point by seeing if you are obtaining more or fewer followers.
  2. Interactions with your tweets. With the new SEO, we want more engagement, and you can even see a lot of companies putting entire divisions to help answer questions on social media now.
  3. The number of impressions. Numer of times that post was seen. Impressions are how many times that content was looked at. You want more impressions obviously. The more your content was looked at, the more potential it has.
  4. Traffic to your website. Knowing how many people went to your website will help you make content that directs people to wherever you want them to go.
  5. Conversions. Conversions are how many people did an action that you choose.
  6. Your follower’s interests. You can track to see what category your followers are most interested in to see if you should change your content or change up your followers.
  7. The locale of your audience. You can see where your audience is from so you can narrow down your target audience. If you only sell in a specific state like Nevada for example, you only want to reach people from that state.
  8. Engagement. Engagement is interaction from a follower whether it is a like, a follow, or a share. The engagement rate is the % per tweet.
  9. Mentions. With the new Search Engine Optimization, you want to engage with the consumers more. Google wants you to interact more.
  10. Look for patterns. The more you start looking at your analytics, the more it all makes sense. After some time now, you will be able to implement your analytics with your social media plan.

Twitterland

140 characters yeeeehaw. Twitter Analytics was designed for the user and to help us see what areas we need to improve on. If you don’t have a good strategy to start with, then looking at the analytics will not help. Check out my post on Twitter for some helpful tips on growing with Twitter. Anyways, I hope this helped, and please comment below if I left anything out or you would like to add something.
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Social Media Manager

11 Awesome Twitter Tips for Look Like A Social Media Professional

Twitter

645 million plus users is a lot. Twitter is my favorite social media besides Pinterest. I love the fast paced, Twitter island of content lol. I also love how hashtags are pretty much an online database. It’s funny because I used to hate Twitter until I finally started to understand the potential is possesses from a business and blog standpoint. Anyways, add me on Twitter or you can use the handle: @experientialinc

Social Media Manager
Twitter Tips to be a Social Media Marketing Manager


Tweet Profile Count: 160 characters

Profile picture: 400 x 400

Cover picture: 1500 x 500

Shared image: 506 x 506


11 Twitter Tips

  1. Complete profile. Fill it out as complete as possible. Use keywords in your niche. Use the same theme colors throughout all your social media accounts so people can easily recognize you or your business.
  2. Use quality pictures. Good pictures nowadays are very important. Make sure your photographs are up to par. If they are not, There are many decent, free image websites. Google some.
  3. Picture text. Create picture/text overlays using Canva or Adobe Spark. With sites like these, you don’t need to be a web designer to produce some amazing looking infographics or picture/text overlays.
  4. Use 2 hashtags. Studies show, once you add a 3rd hashtag, engagement drops 17% for Twitter. Use tools to find the most popular hashtags to expand reach. Unlike Instagram, where it is ideal to use 10+ hashtags, you do not want to overdue it on Twitter. Just pick the top 2, and use them.
  5. Make Twitter schedule. First of all, you should have a social media strategy as well as a plan for each social media platform you use. By making a schedule, your followers know what’s coming during what day. This also keeps you organized.
  6. Use tools. Use Twitter tools such as Buffer to schedule your Twitter posts to save you a lot of time. There are also many amazing tools to help you look at many interesting stats to help you choose who to follow etc. Some amazing Twitter tools to use are TWChat, Hootsuite, Buffer, and Tweetdeck.
  7. Use analytics. The analytics can help you with learning the top hashtags to use for your specific campaign. Twitter Analytics! Here are some of the statistics Twitter analytics shows you: top 10 interests of your followers, region your followers are from, and many other important facts to help you determine what is working and what’s not.
  8. Use lists. A list is a curated group of Twitter accounts that you choose that will help you keep a group of users in a specific, tidy group. You can create your own lists or subscribe to lists created by others. By looking at the list, you will only see the list’s tweets which come in handy. The lists keep everything extremely organized.
  9. Be social. Twitter is a social media website so be social. Chat with others. Retweet anything that you like but don’t forget to give credit where credit is due. Answer to any comments made by your followers so they know you are accessible. If they know you do not answer to anyone, they will not bother commenting. This will tremendously help your engagement. Thank your followers, thank Retweets, etc.
  10. Twitter chats. These Twitter chats have been gaining tremendous popularity. According to Buffer, ” Imagine a business networking event—but without a dress code and with a keyboard instead of a bar. The same social customs apply—courtesy and respect—and it’s a great way to meet new people with similar interests. There are Twitter chats in almost every industry imaginable.” These chats are becoming commonplace and are a great way to network and meet like-minded people. Do one this week.
  11. Don’t give up. Do not give up. The more tweets you have, the more credibility you have. The same goes for followers. Set some realistic goals such as, Goal #1: Get 1k followers. Once you set some reasonable goals and reach them, then your next goal won’t seem so difficult to achieve.

 

You might like this post about Pinterest!

Quote for twitter tips
Experiential Marketing Team Quote for twitter tips

Twitter Conclusion 

Twitter is amazing. With 140 character count soon changing with pictures not taking away from the count, links, and Retweets, Twitter will rule the social media planet.

Engagement is defined as, “The total number of times a user has interacted with a tweet. This includes any clicks anywhere on the tweet. These include hashtags, links, username and Tweet expansion. Retweets, replies, follows and favorites”.

  • Average engagement for tweets without images: 31
  • Average engagement for tweets with images: 211

Engagement on Twitter with an image opposed to not using an image has an amazing  581% increase in engagement by simply having a picture.

Reference: Jeff Bulas Blog.

It took me awhile to get used to Twitter, just like it does any new social media platform. Once you get used to it, it doesn’t seem so bad. Twitter is an amazing tool to help grow your business. Follow us on Twitter. @experientialinc. My post about Twitter Analytics should be done very soon as well.

 

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Experiential Marketing Team
Experiential Marketing Team