Twitter Analytics are very helpful once I actually took the time to figure it out and use it to my benefit. You can see the statistics for the last year or even the last month. This helps you be able to see what you’re doing right or wrong and change it up. Hopefully, this post will help you do the same, and the beauty is, I already did all the hard part, so take heed. Follow me on Twitter as well; my username is @experientialinc.
Twitter Analytics in conjunction with Buffer is a very handy tool. It makes it very easy to understand what is really going on with your Twitter account. Some of the things it will help you with are:
- Followers. You can see how many followers you have, and exactly who, what, where, and when they started following you. You can see if you social media strategy is on point by seeing if you are obtaining more or fewer followers.
- Interactions with your tweets. With the new SEO, we want more engagement, and you can even see a lot of companies putting entire divisions to help answer questions on social media now.
- The number of impressions. Numer of times that post was seen. Impressions are how many times that content was looked at. You want more impressions obviously. The more your content was looked at, the more potential it has.
- Traffic to your website. Knowing how many people went to your website will help you make content that directs people to wherever you want them to go.
- Conversions. Conversions are how many people did an action that you choose.
- Your follower’s interests. You can track to see what category your followers are most interested in to see if you should change your content or change up your followers.
- The locale of your audience. You can see where your audience is from so you can narrow down your target audience. If you only sell in a specific state like Nevada for example, you only want to reach people from that state.
- Engagement. Engagement is interaction from a follower whether it is a like, a follow, or a share. The engagement rate is the % per tweet.
- Mentions. With the new Search Engine Optimization, you want to engage with the consumers more. Google wants you to interact more.
- Look for patterns. The more you start looking at your analytics, the more it all makes sense. After some time now, you will be able to implement your analytics with your social media plan.
140 characters yeeeehaw. Twitter Analytics was designed for the user and to help us see what areas we need to improve on. If you don’t have a good strategy to start with, then looking at the analytics will not help. Check out my post on Twitter for some helpful tips on growing with Twitter. Anyways, I hope this helped, and please comment below if I left anything out or you would like to add something.
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