Experiential Marketing Team

Twitter Analytics For Beginners

Twitter Statistics 

Twitter Analytics are very helpful once I actually took the time to figure it out and use it to my benefit. You can see the statistics for the last year or even the last month. This helps you be able to see what you’re doing right or wrong and change it up. Hopefully, this post will help you do the same, and the beauty is, I already did all the hard part, so take heed. Follow me on Twitter as well; my username is @experientialinc.

Twitter Analytics

Twitter Analytics in conjunction with Buffer is a very handy tool. It makes it very easy to understand what is really going on with your Twitter account. Some of the things it will help you with are:

  1. Followers. You can see how many followers you have, and exactly who, what, where, and when they started following you. You can see if you social media strategy is on point by seeing if you are obtaining more or fewer followers.
  2. Interactions with your tweets. With the new SEO, we want more engagement, and you can even see a lot of companies putting entire divisions to help answer questions on social media now.
  3. The number of impressions. Numer of times that post was seen. Impressions are how many times that content was looked at. You want more impressions obviously. The more your content was looked at, the more potential it has.
  4. Traffic to your website. Knowing how many people went to your website will help you make content that directs people to wherever you want them to go.
  5. Conversions. Conversions are how many people did an action that you choose.
  6. Your follower’s interests. You can track to see what category your followers are most interested in to see if you should change your content or change up your followers.
  7. The locale of your audience. You can see where your audience is from so you can narrow down your target audience. If you only sell in a specific state like Nevada for example, you only want to reach people from that state.
  8. Engagement. Engagement is interaction from a follower whether it is a like, a follow, or a share. The engagement rate is the % per tweet.
  9. Mentions. With the new Search Engine Optimization, you want to engage with the consumers more. Google wants you to interact more.
  10. Look for patterns. The more you start looking at your analytics, the more it all makes sense. After some time now, you will be able to implement your analytics with your social media plan.

Twitterland

140 characters yeeeehaw. Twitter Analytics was designed for the user and to help us see what areas we need to improve on. If you don’t have a good strategy to start with, then looking at the analytics will not help. Check out my post on Twitter for some helpful tips on growing with Twitter. Anyways, I hope this helped, and please comment below if I left anything out or you would like to add something.
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Quora Tips

11 Awesome Quora Tips for Look Like A Social Media Professional

Quora

Quora is one of my favorite social media sites. It’s a Q&A website where the users have control over asking questions, answering questions, editing, and organizing these questions. Quora was founded in June 2009 by Adam D’Angelo and Charlie Cheever and has been gaining in popularity. What I enjoy the most about it, is there are no business accounts so everything you do, is all solo. You get rewarded for writing quality answered by the other users which make it a user-friendly website. Here are 11 amazing tips to help anyone get started on Quora. They also have their own blog section which I should do a post on. Anyways, follow me when you get there. Quora.

“The consumer is not a moron, she is your wife.” – by David Oglivy

11 Quora Tips

  1. Profile. Fill out the profile section to the best of your ability. Don’t forget to add the 4 or 5 social media accounts you can link. It is important to fill out your bios so people know what topics you like to answer. Once you start answering questions, you will start to get noticed for your niche and quickly gain followers.
  2. Quora blog. Quora has its own blog section which I highly recommend. I personally try to make a blog post out of every question I answer but it can be difficult at times. Although it may seem like just another blog, oh well. So far I have 5 links from it and I admit that I am not the best writer in the world.
  3. Be social. Quora is a social media website so be social. Ask questions, answer questions, edit questions, and organize them as well. If you like the answer, give it an upvote. If the user didn’t try, give them a downvote. Follow people who have answers you like. Also, comment to others and reply to comments on your posts.
  4. Ask questions. Ask questions that are helpful to your niche as well as answering some. Try to vary as well because you do not have to stick to your niche. The beauty of Quora is you can ask questions of any substance.
  5. Answer questions. Answer questions especially in your niche. If you can get to the top 3 writer you get a medal by your name which is a cool achievement which adds to your credibility. Target your niche to become an expert within your niche. Reach the top 3 and you’ll get a medal next to your name.
  6. Bio. You can have 5 different bios I believe so fill them all out so you get a variety of questions to answer. My 5 bios are experiential marketing, guerrilla marketing, event planning, Las Vegas, and chess as of right now.
  7. Upvote and downvote. If you like an answer then give it an upvote, but only downvote an answer that you feel the Quora user didn’t put any effort into it. Don’t downvote an answer you disagree with. This helps the other users categorize questions and answers as well.
  8. Real name. Quora users will get to know you by your name since Quora doesn’t cater to business, but to users. They don’t like self-promotion either so you have to promote kinda secretly.
  9. New ideas. Find new and trending ideas to find new questions and better answers.  This will help you spice things up with relevant topics.
  10. Track topics. Track topics in your niche by using google alerts. This way you can get an alert for a question or answer and be the 1st person to respond. There are a lot of benefits for being 1st as well such as not having to compete against other answers.
  11. Don’t give up. At first, you won’t get a lot of views because as a new user, you don’t have a lot of reach at first. The more questions you ask and answer, the more credibility you have, the more views you’ll receive. Answer thoroughly and use good pictures. Also, do some research and anything you use to collect data, list your sources. Quora users prefer long, well-written answers.


Cool Quora Statistic: Quora has a whopping, 1.5 million monthly visitors!

Quora Conclusion

I hope these 11 tips helped. I personally love Quora. Asking any question that normally wouldn’t be politically correct, or questions that could be inappropriate in the business place are perfect for Quora. I’m proud to say I reached the Top 10 writers in the Event Marketing Industry and have received a cool medal next to my name. This helps with credibility. Don’t forget to use Quora analytics as well and you definitely want to blog. Happy Quora using.

Quora’s Mission Statement: Quora’s mission is to share and grow the world’s knowledge. A vast amount of the knowledge that would be valuable to many people is currently only available to a few — either locked in people’s heads or only accessible to select groups.

 

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Experiential Marketing Team

11 Awesome LinkedIn Tips to Look Like A Social Media Professional

LinkedIn, 14 years old

LinkedIn is a business savvy, social media website. It was founded in December 2002 but wasn’t launched until May 2003. It has over 425 million users with over 100 million active users. A recent development during 2016, Microsoft bought LinkedIn for $$26.2 billion.When I 1st signed up for LinkedIn, I remember being a little reluctant. Now I log into it at least 1 time a day. To me, it’s a more professional Facebook and has Slideshare and other cool features. Don’t forget to follow me on LinkedIn. Anyways, here are 11 tips that will help you on LinkedIn.
Profile Picture: 400 x 400

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11 LinkedIn Tips

  1. Profile. Use keywords from your niche. Add a catchy title, use keywords from your niche, be specific, and paint a picture for your audience. Remember to use your 1st impression to your advantage.
  2. Quality pictures. Pictures can say a lot about you. People say that the pictures show your characteristics so take the time to use good pictures. Great pictures also make you more professional looking.
  3. Profile. Profile filled in 100% and professionally. This is the #1 turn-off for hiring managers. Incomplete profiles look like you don’t care about it. Do yourself a favor and fill it out thoroughly. You want your profile meter on the right of your profile to say: All-Star.
  4. Join groups. Join groups in your niche or anything that interests you. This is a great place to meet people with similar interests. The network here, and you may be talking to your next boss. Also, you want to connect and network with like-minded individuals and people who have common interests as you as well.
  5. Slideshare. Make some Slideshare presentations about your niche and publish them on your profile. This shows your expertise and will show potential employers of what you can do. Slideshare will help you stand-out from the crowd and will also bring your expertise in your niche come to light.
  6. Publish posts. Like in #5, this helps potential employers know what you’re made of. If you blog, publish your posts here as well. Publishing posts will help you stand-out from the crowd, and gain you credibility as an expert.
  7. Be authentic. Be yourself. People can tell when someone isn’t being sincere. Engage with others. Answer questions, thank people, reply to posts, join groups, and endorse people you know. People can tell when someone isn’t being sincere and that is a huge turn-off.
  8. Add all 50 skills. People can’t endorse your skill of it’s not there. Arrange them in order from the most important, to least important. Add all 50 skills.
  9. Don’t give up. I have said this on many Top 11 Tips posts but do not give up. It is sad because so many people end up quitting in life, right before they reached the goal they truly wanted. The worst part is you will never know.
  10. Be social. Be active. LinkedIn is a social media website so be social and active. Post every day, join groups and be active. Participate in the chats, you will be surprised, you might just be talking to your next boss.
  11. Use the free analytics. Update your profile, use quality pictures, make your profile SEO friendly, add a catchy title, endorse others and ask to be endorsed, publish posts to gain credibility, check your analytics to see where you stand amongst other connections. If you have a business add a business page.
Experiential Marketing Team
LinkedIn Tips

LinkedIn Conclusion

LinkedIn can be a very useful social media website if done correctly. Just be as professional as possible, make sure to complete your profile, double check your grammar and punctuation, and enjoy LinkedIn. I know I have. I enjoy LinkedIn now and I really enjoy Slideshare and Groups. Follow me on LinkedIn when you get there. Follow our company page there as well. Experiential Marketing Team. I hope these 11 tips helped. If I forgot some that you would like me to add, comment below or email us.
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Experiential Marketing Team Facebook Post


 

Experiential Marketing Team

11 Awesome Facebook Tips Look Like A Social Media Professional

Facebook

Facebook is a social media that was started in 2004 by Marc Zuckerberg. It now has 1.65 billion users and is the #1 social media site to-date. Facebook has always been very useful for individual accounts, business, and any entrepreneurial purposes. I like Facebook to see what’s going on around the world, to see what my family is up to, to get a laugh, and anything really. Follow us on Facebook. Below are 11 tips to help any Facebook user.

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11 Facebook Tips

  1. Facebook strategy. Make a Facebook strategy along with your social media plan. With a strategy, you can obtain your goals and it helps with making progress.
  2. Post consistently. Out of sight, out of mind. Remember to remain visible to your niche. You subconsciously are advertising to your peers.
  3. Complete profile. Fill out your profile completely and everything completely. Don’t be lazy. Plus this helps your customers get to know you and the products you carry.
  4. Quality pictures. Great pictures are vital nowadays. Crappy pictures or stock pics give off a “lazy vibe.” Nice pictures just look more professional.
  5. Make schedule. Make a posting schedule. This way your followers know what’s coming on what days. People who love your blog will look forward to a new post “every Tuesday.”
  6. Create a page and a group. Start your own page and group. Like a spider, cast your web far and wide.
  7. Be authentic. Be yourself. Don’t be someone you are not. You want quality followers anyways. These are ones who like you for being you.
  8. Engage. Reply to comments. Thank your  and likes, host contests etc. The more active you are, the more engagement you receive. It is that simple.
  9. Join groups. This Facebook Event Marketing Group has kept me busy in the event planning and event marketing industry for 6+ years.
  10. Post great content. They say “Content is King.” Post all quality content including your own but don’t over due it. Remember the 80% – 20% rule.
  11. Don’t give up. People tend to quit when things potentially, would have gotten better that very next day. Of course we would never know, but this works both ways. Read “3 Feet from Gold,” by Sharon Lechter.

Cool Statistic: Engagement goes up 18% on Thursday and Friday.

Experiential Marketing Team
Facebook Quote Experiential Marketing Team


Facebook Conclusion

Facebook is one of my favorite social media websites because it is the only one I actually use to stay connected with my family. Launched in early 2004 by Marc Zuckerberg with some college classmates. Man, it has come along way since then. Facebook is the #1 social media app with 1.65 Billion users. Facebook isn’t going anywhere, anytime soon, especially with Facebook Video taking off. Anyways, thanks for reading and I hope this list helped.

 

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Social Media Marketing

11 Awesome Instagram Tips to Look Like A Social Media Professional

Instagram

I love Instagram. Follow me on Instagram by the way. Finally, I realize how important Instagram is for business. Especially having quality pictures, so that is why I’m starting to devote more time to getting these, “quality pictures.” With Instagram passing $500 million users, it is one of the top social media apps to date. I remember when Facebook bought Instagram for $1 billion, now I just a report stating they will earn over $1 billion this year just in ad revenue. Now that’s a great investment. With over 95 million pictures being uploaded a day, I’m actually slowly becoming an Instagram fan. Below is a list of 11 tips to help you use Instagram better.

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The Instagram app I just started using to pre-schedule my posts is called Later.


11 Instagram Tips

  1. Business account. There are regular Instagram accounts and business accounts. Make sure to get the business account for the added analytics and benefits you receive.
  2. Profile complete. Make sure your profile is complete and as professional as possible. In the profile section, you have a spot where they let you put a website so if you don’t have your own, personal website yet, you can use a free site like Tumblr, Blogspot, or WordPress. If you don’t have any of these, add your Facebook or Twitter  account for now.
  3. Brand strategy. Set up a strategy or business plan before you start so you don’t aimlessly post. Example: Monday Motivation: maybe a quote each Monday. Tuesday Tip: maybe a tip for whatever your niche is. This way your followers can and will expect a certain type of post from you each day. Also by knowing your strategy ahead of time, this can help you stay organized.
  4. Branded pictures. Make your brand identifiable by using the same or similar picture editing tools on your pictures. This helps because users will start to get used to your branding just from the writing and colors you use, also from the editing on your pictures will help distinguish yourself from other business’.
  5. Incentivize followers. Host a photo contest or a follow type contest. Example: for every 100 likes I’ll pick a random follower a $25 gift card etc. Have followers hashtag your business with photos and the best photograph can win $100. This not only expands your reach, helps your hashtag out, adds new followers, gets more likes, and gets more followers.
  6. Engage. Just like the contest in #4. Contests help with being social on Instagram. This also helps your followers feel apart of the team and will stay with you. They say that is what people want the most, to be a part of something. Engagement has become so important since the search engine optimization changes earlier this year. Make sure you thank your followers who liked the picture, reply to any or all comments on your pictures and engage your users by, maybe asking questions.
  7. Quality pictures. Make sure you are consistent with posting and with the quality of your pictures. As the online community becomes more and more competitive, the quality goes up with it. Quality pictures say a lot about you and your business, if you use blurry, ugly pictures, your users won’t think you care. By using nice, high-quality pictures shows you care.
  8. Custom shortened link. Use Bit.ly to make a custom, shortened link just for your Instagram account so you can use and track the analytics. Use this in your profile as well. Mine is Bit.ly.Bit.ly is just 1 of many URL shortening companies out there.
  9. Use apps. Use some helpful apps like Iconosquare and Webstagram to help with analytics and tracking important data. Using analytics helps you learn what is and what isn’t working. Auto posting app – Later.
  10. Hashtags. Websta.me/hot and other great apps will help you with finding the top hashtags for whatever your niche is. Also a trick a lot of companies use is placing all the hashtags in the comments because of the unlimited space you get. It is known that the more hashtags you use on Instagram, the more engagement a picture receives.
  11. Don’t give up. Keep at it. Also, videos are where the social media world is heading so practice with videos so you don’t get left behind. Also, embed a picture and/or videos to your blog and website.
Instagram Statistic: Today, (June 21, 2016) we’re excited to announce our community has grown to more than 500 million Instagrammers — more than 300 million of whom use Instagram every single day. Our community also continues to become even more global, with more than 80 percent living outside of the United States. – from Instagram Blog 

I enjoy Instagram 

The more I use Instagram, the more I enjoy using it. I realized that if you try to tell a story with Instagram, it starts to feel more natural. Instagram videos is where the social media world is heading so don’t forget to get some practice in. If there are any tips I forget just comment below or email us at experientialmarketingteam@gmail.com. I hope this helped and don’t forget to follow us on Instagram.

 

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Social Media Manager

11 Awesome Twitter Tips for Look Like A Social Media Professional

Twitter

645 million plus users is a lot. Twitter is my favorite social media besides Pinterest. I love the fast paced, Twitter island of content lol. I also love how hashtags are pretty much an online database. It’s funny because I used to hate Twitter until I finally started to understand the potential is possesses from a business and blog standpoint. Anyways, add me on Twitter or you can use the handle: @experientialinc

Social Media Manager
Twitter Tips to be a Social Media Marketing Manager


Tweet Profile Count: 160 characters

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11 Twitter Tips

  1. Complete profile. Fill it out as complete as possible. Use keywords in your niche. Use the same theme colors throughout all your social media accounts so people can easily recognize you or your business.
  2. Use quality pictures. Good pictures nowadays are very important. Make sure your photographs are up to par. If they are not, There are many decent, free image websites. Google some.
  3. Picture text. Create picture/text overlays using Canva or Adobe Spark. With sites like these, you don’t need to be a web designer to produce some amazing looking infographics or picture/text overlays.
  4. Use 2 hashtags. Studies show, once you add a 3rd hashtag, engagement drops 17% for Twitter. Use tools to find the most popular hashtags to expand reach. Unlike Instagram, where it is ideal to use 10+ hashtags, you do not want to overdue it on Twitter. Just pick the top 2, and use them.
  5. Make Twitter schedule. First of all, you should have a social media strategy as well as a plan for each social media platform you use. By making a schedule, your followers know what’s coming during what day. This also keeps you organized.
  6. Use tools. Use Twitter tools such as Buffer to schedule your Twitter posts to save you a lot of time. There are also many amazing tools to help you look at many interesting stats to help you choose who to follow etc. Some amazing Twitter tools to use are TWChat, Hootsuite, Buffer, and Tweetdeck.
  7. Use analytics. The analytics can help you with learning the top hashtags to use for your specific campaign. Twitter Analytics! Here are some of the statistics Twitter analytics shows you: top 10 interests of your followers, region your followers are from, and many other important facts to help you determine what is working and what’s not.
  8. Use lists. A list is a curated group of Twitter accounts that you choose that will help you keep a group of users in a specific, tidy group. You can create your own lists or subscribe to lists created by others. By looking at the list, you will only see the list’s tweets which come in handy. The lists keep everything extremely organized.
  9. Be social. Twitter is a social media website so be social. Chat with others. Retweet anything that you like but don’t forget to give credit where credit is due. Answer to any comments made by your followers so they know you are accessible. If they know you do not answer to anyone, they will not bother commenting. This will tremendously help your engagement. Thank your followers, thank Retweets, etc.
  10. Twitter chats. These Twitter chats have been gaining tremendous popularity. According to Buffer, ” Imagine a business networking event—but without a dress code and with a keyboard instead of a bar. The same social customs apply—courtesy and respect—and it’s a great way to meet new people with similar interests. There are Twitter chats in almost every industry imaginable.” These chats are becoming commonplace and are a great way to network and meet like-minded people. Do one this week.
  11. Don’t give up. Do not give up. The more tweets you have, the more credibility you have. The same goes for followers. Set some realistic goals such as, Goal #1: Get 1k followers. Once you set some reasonable goals and reach them, then your next goal won’t seem so difficult to achieve.

 

You might like this post about Pinterest!

Quote for twitter tips
Experiential Marketing Team Quote for twitter tips

Twitter Conclusion 

Twitter is amazing. With 140 character count soon changing with pictures not taking away from the count, links, and Retweets, Twitter will rule the social media planet.

Engagement is defined as, “The total number of times a user has interacted with a tweet. This includes any clicks anywhere on the tweet. These include hashtags, links, username and Tweet expansion. Retweets, replies, follows and favorites”.

  • Average engagement for tweets without images: 31
  • Average engagement for tweets with images: 211

Engagement on Twitter with an image opposed to not using an image has an amazing  581% increase in engagement by simply having a picture.

Reference: Jeff Bulas Blog.

It took me awhile to get used to Twitter, just like it does any new social media platform. Once you get used to it, it doesn’t seem so bad. Twitter is an amazing tool to help grow your business. Follow us on Twitter. @experientialinc. My post about Twitter Analytics should be done very soon as well.

 

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Experiential Marketing Team
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Snapchat Snapcode Tip

Snapchat: Make an Amazing Custom Snapcode in 1 Minute

Snapchat: Most Popular Application Today?

Snapchat’s Snapcodes are easier than ever to make. Don’t get discouraged, I will show you how to in less than 1 minute. But email me if you need help with it, I won’t bite. Email me at experientialmarketingteam@gmail.com if you would like me to do it for you. Add me on Snapchat when you log on as well. My Snapchat username is @experientialinc.

Mark Twain Quote
:The secret to getting ahead is getting started.” – by Mark Twain

 


Snapchat Tips: Adding Users 

  1. You can add users by scanning these Snapcodes right from the Snapchat camera now. This makes it very easy to add other people now.
  2. You can scan it from a picture as well
  3. If you have their username, just type it in from the app.
  4. Http://www.snapchat.com/add/experientialinc 

1

Snapchat is the fastest growing social media app out. I have to admit, I wasn’t a huge fan of the application. It wasn’t until my girlfriend’s little sister showed us how to swap faces that I saw the excitement of the app. Then the “Rainbow Tongues.” Lol. Who doesn’t love that? Now, I can see why business’ would want to incorporate Snapchat into their marketing strategy, but not yet the personal side.

Making a Custom Snapcode Is Easy

  1. Before anything, you will need to have a Snapchat account.
  2. From a desktop, go to the Snapchat home page. Under Community, click on Snapcode! Or put this is your browser, “https://accounts.snapchat.com/accounts/snapcodes.”
  3. Download your Snapcode. You will get a zipped file with 3 items. A pdf file, a document, and instructions on the guidelines from Snapchat. Snapcode_Guidelines
  4. Get a Canva account. Just upload your pdf or document to Canva. I can write an entire book on how amazing Canva is, but I will do that another time.
  5. Now that you have a Snapcode and a Canva account, just upload your Snapcode in the canva app and POOF! There you go!

Snapchat Conclusion

Do you need help making Snapchat’s custom Snapcode for your business or personal profile? Well, send me an email at experientialmarketingteam@gmail.com with “Snapcode” in the subject line. I will need a picture of your Snapcode (see the steps above) and the 2nd picture of whatever you want to use and colors etc.

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Experiential Marketing Team
Thank You! Experiential Marketing Team Follow us @experientialinc

 

 

 

 

 

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