Event marketing

What is Event Marketing?

Event Marketing or Experiential Marketing lets consumers experience the brand targeting our 5 senses, hearing, sight, smell, taste, and touch.

What is Experiential Marketing? Experiential marketing is a form of marketing where the consumer gets to experience the brand. Experiential marketing targets our 5 senses including hearing, sight, smell, taste, touch, and seeing dead people! Focusing on our senses creates a unique bond between the consumer and the brand, ideally leaving a lasting, positive impression. The goal of these companies being: increase brand awareness and secondly, drive sales.

“Experiential Marketing is about crafting experiences for real people — not just so they can have a great experience, but so you can capture them having that experience, and share it through advertising or social.” – Ayni Raimondi from Airb&b

Marketing Goals and Strategies, Budgets, Return on Investment and Measurement, Technology and Social Media

Social media is now being implemented in every facet of experiential marketing. It has become apparent that it is here to stay, and won’t be going anywhere, anytime soon. Check out this article: Why Experiential Marketing and Social Media Go hand-in-Hand by Matt Banner from Heyo! This is the exact reason why so many events and experiential marketing companies are adding this into their arsenal of goals and strategies. According to EventTrack 2015, “6.1% is the amount experiential marketing budgets are increasing by last year. Also, experiential marketing companies are spending more and more money each year as budgets are open up for more funding.” Return on Investment (ROI) and campaign measurements easier to track as technology continues to improve, new platforms and apps make it increasingly easier to accomplish as the event marketing industry grows.

“Experiential Marketing is also known as engagement marketing, sometimes called event marketing, on-ground marketing, live marketing, and participation marketing. This marketing strategy directly invites consumers to participate in the evolution of the brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.” – Wikipedia.

The Conclusion

Experiential Marketing wants the consumer to eat, breathe, sleep, and love the brand. Experiential is becoming a household term with experiential learning, and the increase of this form of marketing. Although not new, social media, technology, competitiveness among the agencies, and marketers make for the perfect formula for successful activations or campaigns. Some of the ways to measure the results are from social media, social sharing, social impressions, hashtags, new apps every day, and all the amazing analytics that are accessible today. There is just something about being able to feel the advertisement, the experience is where it is at. Some recent companies are Airbnb, Red Bull, Diet Coke, Sony, Carlsberg, and Heineken. We all remember the Budlight commercial where the curly hair guy puts the huge token into the wall. The gentleman and his friends open the huge, mysterious door and start playing a live Pac-man with huge ghosts chasing him. It is rare to drive around Las Vegas and not see signs of this type of marketing like clever ads, crazy billboards, and guerrilla marketing style advertisements. Advertising and marketing have been around for a while now so it is nothing new to us, but the competitiveness of experiential marketing has created a race to the next, best idea that will catch on, maybe go viral, attract the news, or just simply push their companies envelope. This is what experiential and event marketing is all about!

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Event Marketing Blogs

19 Amazing Event Marketing Blogs To Be On The Lookout For

Event Marketing Blogs

Event management and event marketing have been gaining tremendous traction as the marketing world is racing for the next, amazing advertisement that goes viral. Who can blame the event industry especially with the amount of fun that goes into it. This post is dedicated to the top 19 blogs in the experiential marketing industry.

Top 19 Experiential Blogs

  1. Event Manager Blog – Started in 2007 by Julius Solaris, Event Manager Blog is the 1st event marketing industry resource for event professionals around the world. 
  2. Hotcow – Hotcow was founded in 2006. It’s an award winning, full service, event & experiential marketing agency based out of London Surprisingly Different.
  3. Event Marketer – Founded in 2002, “to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing including mobile marketing, mall marketing, street events, trade shows, corporate events, proprietary events, virtual events, buzz marketing, public relations campaigns, sponsorships, b2b events, and press events.”
  4. The Social M’s – Content, Social, and Online Marketing Blog. Founded by Jonathan and Susanna Gebauer, siblings, they are well established social media marketing Rockstars.
  5. Factory 360 – “Our process is what makes us unique.” With offices in New York, San Francisco, Los Angeles, and sights set globally, 360 always is ahead of the pack innovating, moving, and shaking.
  6. Hubspot – “Your Daily Dose of Inbound.” Inbound is everywhere. An idea in the moment has sparked a global movement. And we’re just getting started. Hubspot started in 2004 where MIT grad students formed what we call Hubspot.
  7. Bizzabo – We believe in people. Bizzabo is an All-in-One event success platform. Own your event. Create unforgettable experiences. Event specialists.
  8. Cvent – Transforming Meetings and Events Through Technology.
  9. Eventbrite – One-stop shop for hosting an event. “Bring your event to life.”
  10. E2ma – National, not-for-profit association breaking into the trade show industry.
  11. Buffer – Buffer + Transparency. “We try our best to live up to our value of “Default to Transparency.”
  12. Nimlok Trade Show Marketing –  Chicago-based, One-Stop-Shop for everything displays. Show  Founded in 1970, Nimlok is a division of Orbus Exhibit & Display Group.
  13. Trade Show Guy Blog – Tradeshowguy. Or Tim Patterson. Top exhibit company.
  14. Seth Godin – Best-selling author. Marketing guru
  15. BizBash – BizBash is an event marketing industry, news, ideas, and resources.
  16. Techsytalk – The only event tech webinar in the event marketing industry. A Liz King Events Production. Community & Education for Planners, by Planners.
  17. Velvet Chainsaw – Velvet Chainsaw Consulting (VCC). Helping improves annual meetings, conferences, and education. Justice League for Conferences.
  18. Good Guys Do Finish First – It’s more than just a gig. Founded by Robert Adams, Good Guys is an experiential marketing resource with hopes set on global domination.
  19. Josh Simi – Josh Simi yea buddy. I’m very passionate about the event industry and want to see it continue to thrive. New interests are learning social media marketing & content marketing. Even blogging is new but I love it right now. My all-time, favorite hobbies are playing chess and swimming. My USCF Chess rating last time I checked was an 1850 blitz rating.
Blogging quote
“A blog is only interesting as the interest shown in others.” – by Lee Odden

Event Blogs

*** Try this post out. 5 Tips for Starting an Event Management Career ***

There are many amazing blogs, video blogs, webinars, live videos, and everything in between. In this day and age, humans are extremely busy, so finding an ideal blog with informative information can easily seem like a daunting task. Well here are 19 marketing blogs that are phenomenal. Now I can’t assure you that I read all the content from all 19 blogs, but if I had to, these would be the ones. What are some blogs you would recommend? Comment below so we can make this list 25 instead of 19.

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Event Planning Business

You Want to Start an Event Planning Business?

Event planning

Event planning is the process of managing a project such as a meeting, tradeshow, get together, ceremony, a team building activity, party, convention, and conferences. Event planning is establishing the plan, budgeting, establishing the timeline, booking the venue, obtaining any necessary permits, catering (food and beverage), developing the theme, speakers, arranging transportation for the group, facilities, managing risk, and making a contingency plan or backup plan. The planning phase also includes solving any problems that may arise and hopefully before any occur.

A strong event planner can multitask, handle multiple tasks at the same time, problem solve, be organized, have exceptionally personable skills, can delegate in an efficient and professional manner, remain current in the event marketing industry laws throughout the country, read body language well, make a contingency plan if needed, and predict potential problem that may occur.

Event planning, event marketing, and experiential marketing is mostly an exciting career. Constant change keeps us busy, attending many fun events is cool, and making our own schedule is awesome as well. Event planners assist a range of customers by planning, organizing, and generally facilitating medium- and large-sized events. Events can range from weddings to corporate gatherings, to large family reunions. Event planners are often tasked with providing travel and lodging accommodations for guests in addition to coordinating the event itself. An event planning business can be highly profitable, and the startup expenses can be surprisingly low. Many event planning companies have failed as well.

Business Licenses

Nevada has different laws than other states so depending on where you are from, check with your local registrar. As with most businesses, you will need to register your business name in your state and obtain any business licenses required at the state and local level. If you plan to employ anyone, workers’ compensation insurance is a must. General liability insurance is vital as well because you and your staff will be responsible for setting up physical spaces at events. Lawyers here can  be helpful yet expensive. Here are the basics and some of the pitfalls you may encounter as a new event planner.

Marketing Needs

Marketing budgets vary greatly especially in the early stages of business. Depending on your goals, put aside a significant amount, purchase ads and track the results to make sure you get the most value for your money. Business cards, pamphlets, brochures, and other forms of marketing are needed to advertise and reach your target audience. Invest in premium advertisements in phone books and other searchable resources.

Relationships

Relationships and bridges you have built will play a key role in your marketing. “Your network is your net worth,” they say. Some businesses can trade your services instead of paying for advertising which could be mutually beneficial.

Staffing

Event  planning businesses can be very exciting in the early stages. Do not fret the small stuff. As the business owner, consider handling accounting duties, tax preparation, hiring and firing, recruiting and other administrative activities yourself until the business is consistently profitable.

Startup Fun

Jump into the fire! Get involved in your niche. If it’s event marketing, start applying for some promo jobs. Take some event management classes.

*** Check out my 10 Promo Tips! ***

They say to have about 3 months of expenses covered which includes rent, lighting, electricity, and any other overhead you have.

Mark Twain Quote

Conclusion

Some interesting event marketing statistics are:

  1. The average planner manages 37 events each year.
  2. Over 100,000 meeting planners are employed in the U.S.—and the industry is growing faster than the average across growth rate of all other industries.
  3. Washington D.C. has the highest concentration of event planners in the US.
  4. The average planner spends over 100 hours each year on site visits alone.
  5. 61% of planners still record information primarily with pen and paper.
  6. 50% of planners said the primary way they source events is online.

Starting an event planning or event marketing company may seem easy but it is harder than it looks, and to be honest, you’re really heading towards an uphill battle. I truly hope you are successful, but those are the stats. Would it stop me from starting a company if that was my goal, absolutely not! The most important thing any business owner can do is research. Find out all the possible information you can on your niche. This will also help you become an expert in your field. See what your competitors are doing, and do better. The game plan or strategy is the most important step you can make I’m starting your own business.

 

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11 Awesome LinkedIn Tips to Look Like A Social Media Professional

LinkedIn, 14 years old

LinkedIn is a business savvy, social media website. It was founded in December 2002 but wasn’t launched until May 2003. It has over 425 million users with over 100 million active users. A recent development during 2016, Microsoft bought LinkedIn for $$26.2 billion.When I 1st signed up for LinkedIn, I remember being a little reluctant. Now I log into it at least 1 time a day. To me, it’s a more professional Facebook and has Slideshare and other cool features. Don’t forget to follow me on LinkedIn. Anyways, here are 11 tips that will help you on LinkedIn.
Profile Picture: 400 x 400

Cover Picture: 1000 x 425

.4000 x 4000

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Company career cover pic:  974 x 300


11 LinkedIn Tips

  1. Profile. Use keywords from your niche. Add a catchy title, use keywords from your niche, be specific, and paint a picture for your audience. Remember to use your 1st impression to your advantage.
  2. Quality pictures. Pictures can say a lot about you. People say that the pictures show your characteristics so take the time to use good pictures. Great pictures also make you more professional looking.
  3. Profile. Profile filled in 100% and professionally. This is the #1 turn-off for hiring managers. Incomplete profiles look like you don’t care about it. Do yourself a favor and fill it out thoroughly. You want your profile meter on the right of your profile to say: All-Star.
  4. Join groups. Join groups in your niche or anything that interests you. This is a great place to meet people with similar interests. The network here, and you may be talking to your next boss. Also, you want to connect and network with like-minded individuals and people who have common interests as you as well.
  5. Slideshare. Make some Slideshare presentations about your niche and publish them on your profile. This shows your expertise and will show potential employers of what you can do. Slideshare will help you stand-out from the crowd and will also bring your expertise in your niche come to light.
  6. Publish posts. Like in #5, this helps potential employers know what you’re made of. If you blog, publish your posts here as well. Publishing posts will help you stand-out from the crowd, and gain you credibility as an expert.
  7. Be authentic. Be yourself. People can tell when someone isn’t being sincere. Engage with others. Answer questions, thank people, reply to posts, join groups, and endorse people you know. People can tell when someone isn’t being sincere and that is a huge turn-off.
  8. Add all 50 skills. People can’t endorse your skill of it’s not there. Arrange them in order from the most important, to least important. Add all 50 skills.
  9. Don’t give up. I have said this on many Top 11 Tips posts but do not give up. It is sad because so many people end up quitting in life, right before they reached the goal they truly wanted. The worst part is you will never know.
  10. Be social. Be active. LinkedIn is a social media website so be social and active. Post every day, join groups and be active. Participate in the chats, you will be surprised, you might just be talking to your next boss.
  11. Use the free analytics. Update your profile, use quality pictures, make your profile SEO friendly, add a catchy title, endorse others and ask to be endorsed, publish posts to gain credibility, check your analytics to see where you stand amongst other connections. If you have a business add a business page.
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LinkedIn Tips

LinkedIn Conclusion

LinkedIn can be a very useful social media website if done correctly. Just be as professional as possible, make sure to complete your profile, double check your grammar and punctuation, and enjoy LinkedIn. I know I have. I enjoy LinkedIn now and I really enjoy Slideshare and Groups. Follow me on LinkedIn when you get there. Follow our company page there as well. Experiential Marketing Team. I hope these 11 tips helped. If I forgot some that you would like me to add, comment below or email us.
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11 Awesome Facebook Tips Look Like A Social Media Professional

Facebook

Facebook is a social media that was started in 2004 by Marc Zuckerberg. It now has 1.65 billion users and is the #1 social media site to-date. Facebook has always been very useful for individual accounts, business, and any entrepreneurial purposes. I like Facebook to see what’s going on around the world, to see what my family is up to, to get a laugh, and anything really. Follow us on Facebook. Below are 11 tips to help any Facebook user.

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11 Facebook Tips

  1. Facebook strategy. Make a Facebook strategy along with your social media plan. With a strategy, you can obtain your goals and it helps with making progress.
  2. Post consistently. Out of sight, out of mind. Remember to remain visible to your niche. You subconsciously are advertising to your peers.
  3. Complete profile. Fill out your profile completely and everything completely. Don’t be lazy. Plus this helps your customers get to know you and the products you carry.
  4. Quality pictures. Great pictures are vital nowadays. Crappy pictures or stock pics give off a “lazy vibe.” Nice pictures just look more professional.
  5. Make schedule. Make a posting schedule. This way your followers know what’s coming on what days. People who love your blog will look forward to a new post “every Tuesday.”
  6. Create a page and a group. Start your own page and group. Like a spider, cast your web far and wide.
  7. Be authentic. Be yourself. Don’t be someone you are not. You want quality followers anyways. These are ones who like you for being you.
  8. Engage. Reply to comments. Thank your  and likes, host contests etc. The more active you are, the more engagement you receive. It is that simple.
  9. Join groups. This Facebook Event Marketing Group has kept me busy in the event planning and event marketing industry for 6+ years.
  10. Post great content. They say “Content is King.” Post all quality content including your own but don’t over due it. Remember the 80% – 20% rule.
  11. Don’t give up. People tend to quit when things potentially, would have gotten better that very next day. Of course we would never know, but this works both ways. Read “3 Feet from Gold,” by Sharon Lechter.

Cool Statistic: Engagement goes up 18% on Thursday and Friday.

Experiential Marketing Team
Facebook Quote Experiential Marketing Team


Facebook Conclusion

Facebook is one of my favorite social media websites because it is the only one I actually use to stay connected with my family. Launched in early 2004 by Marc Zuckerberg with some college classmates. Man, it has come along way since then. Facebook is the #1 social media app with 1.65 Billion users. Facebook isn’t going anywhere, anytime soon, especially with Facebook Video taking off. Anyways, thanks for reading and I hope this list helped.

 

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Social Media Marketing

11 Awesome Instagram Tips to Look Like A Social Media Professional

Instagram

I love Instagram. Follow me on Instagram by the way. Finally, I realize how important Instagram is for business. Especially having quality pictures, so that is why I’m starting to devote more time to getting these, “quality pictures.” With Instagram passing $500 million users, it is one of the top social media apps to date. I remember when Facebook bought Instagram for $1 billion, now I just a report stating they will earn over $1 billion this year just in ad revenue. Now that’s a great investment. With over 95 million pictures being uploaded a day, I’m actually slowly becoming an Instagram fan. Below is a list of 11 tips to help you use Instagram better.

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The Instagram app I just started using to pre-schedule my posts is called Later.


11 Instagram Tips

  1. Business account. There are regular Instagram accounts and business accounts. Make sure to get the business account for the added analytics and benefits you receive.
  2. Profile complete. Make sure your profile is complete and as professional as possible. In the profile section, you have a spot where they let you put a website so if you don’t have your own, personal website yet, you can use a free site like Tumblr, Blogspot, or WordPress. If you don’t have any of these, add your Facebook or Twitter  account for now.
  3. Brand strategy. Set up a strategy or business plan before you start so you don’t aimlessly post. Example: Monday Motivation: maybe a quote each Monday. Tuesday Tip: maybe a tip for whatever your niche is. This way your followers can and will expect a certain type of post from you each day. Also by knowing your strategy ahead of time, this can help you stay organized.
  4. Branded pictures. Make your brand identifiable by using the same or similar picture editing tools on your pictures. This helps because users will start to get used to your branding just from the writing and colors you use, also from the editing on your pictures will help distinguish yourself from other business’.
  5. Incentivize followers. Host a photo contest or a follow type contest. Example: for every 100 likes I’ll pick a random follower a $25 gift card etc. Have followers hashtag your business with photos and the best photograph can win $100. This not only expands your reach, helps your hashtag out, adds new followers, gets more likes, and gets more followers.
  6. Engage. Just like the contest in #4. Contests help with being social on Instagram. This also helps your followers feel apart of the team and will stay with you. They say that is what people want the most, to be a part of something. Engagement has become so important since the search engine optimization changes earlier this year. Make sure you thank your followers who liked the picture, reply to any or all comments on your pictures and engage your users by, maybe asking questions.
  7. Quality pictures. Make sure you are consistent with posting and with the quality of your pictures. As the online community becomes more and more competitive, the quality goes up with it. Quality pictures say a lot about you and your business, if you use blurry, ugly pictures, your users won’t think you care. By using nice, high-quality pictures shows you care.
  8. Custom shortened link. Use Bit.ly to make a custom, shortened link just for your Instagram account so you can use and track the analytics. Use this in your profile as well. Mine is Bit.ly.Bit.ly is just 1 of many URL shortening companies out there.
  9. Use apps. Use some helpful apps like Iconosquare and Webstagram to help with analytics and tracking important data. Using analytics helps you learn what is and what isn’t working. Auto posting app – Later.
  10. Hashtags. Websta.me/hot and other great apps will help you with finding the top hashtags for whatever your niche is. Also a trick a lot of companies use is placing all the hashtags in the comments because of the unlimited space you get. It is known that the more hashtags you use on Instagram, the more engagement a picture receives.
  11. Don’t give up. Keep at it. Also, videos are where the social media world is heading so practice with videos so you don’t get left behind. Also, embed a picture and/or videos to your blog and website.
Instagram Statistic: Today, (June 21, 2016) we’re excited to announce our community has grown to more than 500 million Instagrammers — more than 300 million of whom use Instagram every single day. Our community also continues to become even more global, with more than 80 percent living outside of the United States. – from Instagram Blog 

I enjoy Instagram 

The more I use Instagram, the more I enjoy using it. I realized that if you try to tell a story with Instagram, it starts to feel more natural. Instagram videos is where the social media world is heading so don’t forget to get some practice in. If there are any tips I forget just comment below or email us at experientialmarketingteam@gmail.com. I hope this helped and don’t forget to follow us on Instagram.

 

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5 Tips for Starting an Event Management Career

Event management careers are exciting, nonetheless.

The event management industry is a rapidly growing industry where many marketing and advertising companies are starting to pay some attention too. The publicity is amazing, helping the event industry fast track to the future.

  1. $1,000,000 exhibits
  2. Virtual Reality Fight Clubs

Isn’t there a sale at Bed Bath & Beyond for a seat cushion for your work chair.

I’m not complaining, though. I know you attended an event when you were a kid. Assemblies count today.

 

5 industry tips to break into event marketing.

***  Quora answer [1] ***

  1. Event marketing. What is interesting about an event management career is that it is a fast paced, ever changing industry so you will definitely not be bored. You will be able to attend many events. EDC Las Vegas is going on right now. That sounds like fun to me.
  2. Keep learning.To be successful in the field, you will have to gain the trust of the community along with building your resume as well. Your reputation precedes you! It is a very small community where everyone knows each other. The more experience you have, the more successful that event will be, therefore improving your reputation. Breaking into the event management field as a graduate isn’t as hard as one would think. Just start pounding the pavement with applications for event management and as regular event staff. Your resume will stand out to most hiring managers
  3. Business plan. This seems basic enough but is commonly overlooked and undervalued. Making a plan of action gives you something to work towards and helps you stay organized.
  4. Research. After you write out your plan, set some reasonable goals and head out to obtain them. Start out with smaller goals until it gets easier. Going into any business, you should really know the ins and outs of the industry, find out who the top influencers are, and position yourself as a professional in your particular niche.
  5. Network. Everywhere you go you should be networking. Be active on social media and try to stay current with the event marketing news. By remaining active within your niche, you’ll continue to gain valuable experience while building a following, email lists with potential clients, and learn.
Experiential Marketing Team
Experiential Marketing Team

We aren’t going anywhere!

Don’t give up. Whatever you do, do not give up and be patient. Most business’ fail. This is a sad fact but you cannot give up. Stay focused and remain resilient because it is going to be a bumpy ride. Also, by staying positive, you’ll attract similar people and they do say to network and associuate with like-minded people. Hope you all enjoyed. Thank you all!

 

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