Event marketing

What is Event Marketing?

Event Marketing or Experiential Marketing lets consumers experience the brand targeting our 5 senses, hearing, sight, smell, taste, and touch.

What is Experiential Marketing? Experiential marketing is a form of marketing where the consumer gets to experience the brand. Experiential marketing targets our 5 senses including hearing, sight, smell, taste, touch, and seeing dead people! Focusing on our senses creates a unique bond between the consumer and the brand, ideally leaving a lasting, positive impression. The goal of these companies being: increase brand awareness and secondly, drive sales.

“Experiential Marketing is about crafting experiences for real people — not just so they can have a great experience, but so you can capture them having that experience, and share it through advertising or social.” – Ayni Raimondi from Airb&b

Marketing Goals and Strategies, Budgets, Return on Investment and Measurement, Technology and Social Media

Social media is now being implemented in every facet of experiential marketing. It has become apparent that it is here to stay, and won’t be going anywhere, anytime soon. Check out this article: Why Experiential Marketing and Social Media Go hand-in-Hand by Matt Banner from Heyo! This is the exact reason why so many events and experiential marketing companies are adding this into their arsenal of goals and strategies. According to EventTrack 2015, “6.1% is the amount experiential marketing budgets are increasing by last year. Also, experiential marketing companies are spending more and more money each year as budgets are open up for more funding.” Return on Investment (ROI) and campaign measurements easier to track as technology continues to improve, new platforms and apps make it increasingly easier to accomplish as the event marketing industry grows.

“Experiential Marketing is also known as engagement marketing, sometimes called event marketing, on-ground marketing, live marketing, and participation marketing. This marketing strategy directly invites consumers to participate in the evolution of the brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.” – Wikipedia.

The Conclusion

Experiential Marketing wants the consumer to eat, breathe, sleep, and love the brand. Experiential is becoming a household term with experiential learning, and the increase of this form of marketing. Although not new, social media, technology, competitiveness among the agencies, and marketers make for the perfect formula for successful activations or campaigns. Some of the ways to measure the results are from social media, social sharing, social impressions, hashtags, new apps every day, and all the amazing analytics that are accessible today. There is just something about being able to feel the advertisement, the experience is where it is at. Some recent companies are Airbnb, Red Bull, Diet Coke, Sony, Carlsberg, and Heineken. We all remember the Budlight commercial where the curly hair guy puts the huge token into the wall. The gentleman and his friends open the huge, mysterious door and start playing a live Pac-man with huge ghosts chasing him. It is rare to drive around Las Vegas and not see signs of this type of marketing like clever ads, crazy billboards, and guerrilla marketing style advertisements. Advertising and marketing have been around for a while now so it is nothing new to us, but the competitiveness of experiential marketing has created a race to the next, best idea that will catch on, maybe go viral, attract the news, or just simply push their companies envelope. This is what experiential and event marketing is all about!

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Event Marketing Blogs

19 Amazing Event Marketing Blogs To Be On The Lookout For

Event Marketing Blogs

Event management and event marketing have been gaining tremendous traction as the marketing world is racing for the next, amazing advertisement that goes viral. Who can blame the event industry especially with the amount of fun that goes into it. This post is dedicated to the top 19 blogs in the experiential marketing industry.

Top 19 Experiential Blogs

  1. Event Manager Blog – Started in 2007 by Julius Solaris, Event Manager Blog is the 1st event marketing industry resource for event professionals around the world. 
  2. Hotcow – Hotcow was founded in 2006. It’s an award winning, full service, event & experiential marketing agency based out of London Surprisingly Different.
  3. Event Marketer – Founded in 2002, “to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing including mobile marketing, mall marketing, street events, trade shows, corporate events, proprietary events, virtual events, buzz marketing, public relations campaigns, sponsorships, b2b events, and press events.”
  4. The Social M’s – Content, Social, and Online Marketing Blog. Founded by Jonathan and Susanna Gebauer, siblings, they are well established social media marketing Rockstars.
  5. Factory 360 – “Our process is what makes us unique.” With offices in New York, San Francisco, Los Angeles, and sights set globally, 360 always is ahead of the pack innovating, moving, and shaking.
  6. Hubspot – “Your Daily Dose of Inbound.” Inbound is everywhere. An idea in the moment has sparked a global movement. And we’re just getting started. Hubspot started in 2004 where MIT grad students formed what we call Hubspot.
  7. Bizzabo – We believe in people. Bizzabo is an All-in-One event success platform. Own your event. Create unforgettable experiences. Event specialists.
  8. Cvent – Transforming Meetings and Events Through Technology.
  9. Eventbrite – One-stop shop for hosting an event. “Bring your event to life.”
  10. E2ma – National, not-for-profit association breaking into the trade show industry.
  11. Buffer – Buffer + Transparency. “We try our best to live up to our value of “Default to Transparency.”
  12. Nimlok Trade Show Marketing –  Chicago-based, One-Stop-Shop for everything displays. Show  Founded in 1970, Nimlok is a division of Orbus Exhibit & Display Group.
  13. Trade Show Guy Blog – Tradeshowguy. Or Tim Patterson. Top exhibit company.
  14. Seth Godin – Best-selling author. Marketing guru
  15. BizBash – BizBash is an event marketing industry, news, ideas, and resources.
  16. Techsytalk – The only event tech webinar in the event marketing industry. A Liz King Events Production. Community & Education for Planners, by Planners.
  17. Velvet Chainsaw – Velvet Chainsaw Consulting (VCC). Helping improves annual meetings, conferences, and education. Justice League for Conferences.
  18. Good Guys Do Finish First – It’s more than just a gig. Founded by Robert Adams, Good Guys is an experiential marketing resource with hopes set on global domination.
  19. Josh Simi – Josh Simi yea buddy. I’m very passionate about the event industry and want to see it continue to thrive. New interests are learning social media marketing & content marketing. Even blogging is new but I love it right now. My all-time, favorite hobbies are playing chess and swimming. My USCF Chess rating last time I checked was an 1850 blitz rating.
Blogging quote
“A blog is only interesting as the interest shown in others.” – by Lee Odden

Event Blogs

*** Try this post out. 5 Tips for Starting an Event Management Career ***

There are many amazing blogs, video blogs, webinars, live videos, and everything in between. In this day and age, humans are extremely busy, so finding an ideal blog with informative information can easily seem like a daunting task. Well here are 19 marketing blogs that are phenomenal. Now I can’t assure you that I read all the content from all 19 blogs, but if I had to, these would be the ones. What are some blogs you would recommend? Comment below so we can make this list 25 instead of 19.

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Twitter Analytics For Beginners

Twitter Statistics 

Twitter Analytics are very helpful once I actually took the time to figure it out and use it to my benefit. You can see the statistics for the last year or even the last month. This helps you be able to see what you’re doing right or wrong and change it up. Hopefully, this post will help you do the same, and the beauty is, I already did all the hard part, so take heed. Follow me on Twitter as well; my username is @experientialinc.

Twitter Analytics

Twitter Analytics in conjunction with Buffer is a very handy tool. It makes it very easy to understand what is really going on with your Twitter account. Some of the things it will help you with are:

  1. Followers. You can see how many followers you have, and exactly who, what, where, and when they started following you. You can see if you social media strategy is on point by seeing if you are obtaining more or fewer followers.
  2. Interactions with your tweets. With the new SEO, we want more engagement, and you can even see a lot of companies putting entire divisions to help answer questions on social media now.
  3. The number of impressions. Numer of times that post was seen. Impressions are how many times that content was looked at. You want more impressions obviously. The more your content was looked at, the more potential it has.
  4. Traffic to your website. Knowing how many people went to your website will help you make content that directs people to wherever you want them to go.
  5. Conversions. Conversions are how many people did an action that you choose.
  6. Your follower’s interests. You can track to see what category your followers are most interested in to see if you should change your content or change up your followers.
  7. The locale of your audience. You can see where your audience is from so you can narrow down your target audience. If you only sell in a specific state like Nevada for example, you only want to reach people from that state.
  8. Engagement. Engagement is interaction from a follower whether it is a like, a follow, or a share. The engagement rate is the % per tweet.
  9. Mentions. With the new Search Engine Optimization, you want to engage with the consumers more. Google wants you to interact more.
  10. Look for patterns. The more you start looking at your analytics, the more it all makes sense. After some time now, you will be able to implement your analytics with your social media plan.

Twitterland

140 characters yeeeehaw. Twitter Analytics was designed for the user and to help us see what areas we need to improve on. If you don’t have a good strategy to start with, then looking at the analytics will not help. Check out my post on Twitter for some helpful tips on growing with Twitter. Anyways, I hope this helped, and please comment below if I left anything out or you would like to add something.
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Event Planning Business

You Want to Start an Event Planning Business?

Event planning

Event planning is the process of managing a project such as a meeting, tradeshow, get together, ceremony, a team building activity, party, convention, and conferences. Event planning is establishing the plan, budgeting, establishing the timeline, booking the venue, obtaining any necessary permits, catering (food and beverage), developing the theme, speakers, arranging transportation for the group, facilities, managing risk, and making a contingency plan or backup plan. The planning phase also includes solving any problems that may arise and hopefully before any occur.

A strong event planner can multitask, handle multiple tasks at the same time, problem solve, be organized, have exceptionally personable skills, can delegate in an efficient and professional manner, remain current in the event marketing industry laws throughout the country, read body language well, make a contingency plan if needed, and predict potential problem that may occur.

Event planning, event marketing, and experiential marketing is mostly an exciting career. Constant change keeps us busy, attending many fun events is cool, and making our own schedule is awesome as well. Event planners assist a range of customers by planning, organizing, and generally facilitating medium- and large-sized events. Events can range from weddings to corporate gatherings, to large family reunions. Event planners are often tasked with providing travel and lodging accommodations for guests in addition to coordinating the event itself. An event planning business can be highly profitable, and the startup expenses can be surprisingly low. Many event planning companies have failed as well.

Business Licenses

Nevada has different laws than other states so depending on where you are from, check with your local registrar. As with most businesses, you will need to register your business name in your state and obtain any business licenses required at the state and local level. If you plan to employ anyone, workers’ compensation insurance is a must. General liability insurance is vital as well because you and your staff will be responsible for setting up physical spaces at events. Lawyers here can  be helpful yet expensive. Here are the basics and some of the pitfalls you may encounter as a new event planner.

Marketing Needs

Marketing budgets vary greatly especially in the early stages of business. Depending on your goals, put aside a significant amount, purchase ads and track the results to make sure you get the most value for your money. Business cards, pamphlets, brochures, and other forms of marketing are needed to advertise and reach your target audience. Invest in premium advertisements in phone books and other searchable resources.

Relationships

Relationships and bridges you have built will play a key role in your marketing. “Your network is your net worth,” they say. Some businesses can trade your services instead of paying for advertising which could be mutually beneficial.

Staffing

Event  planning businesses can be very exciting in the early stages. Do not fret the small stuff. As the business owner, consider handling accounting duties, tax preparation, hiring and firing, recruiting and other administrative activities yourself until the business is consistently profitable.

Startup Fun

Jump into the fire! Get involved in your niche. If it’s event marketing, start applying for some promo jobs. Take some event management classes.

*** Check out my 10 Promo Tips! ***

They say to have about 3 months of expenses covered which includes rent, lighting, electricity, and any other overhead you have.

Mark Twain Quote

Conclusion

Some interesting event marketing statistics are:

  1. The average planner manages 37 events each year.
  2. Over 100,000 meeting planners are employed in the U.S.—and the industry is growing faster than the average across growth rate of all other industries.
  3. Washington D.C. has the highest concentration of event planners in the US.
  4. The average planner spends over 100 hours each year on site visits alone.
  5. 61% of planners still record information primarily with pen and paper.
  6. 50% of planners said the primary way they source events is online.

Starting an event planning or event marketing company may seem easy but it is harder than it looks, and to be honest, you’re really heading towards an uphill battle. I truly hope you are successful, but those are the stats. Would it stop me from starting a company if that was my goal, absolutely not! The most important thing any business owner can do is research. Find out all the possible information you can on your niche. This will also help you become an expert in your field. See what your competitors are doing, and do better. The game plan or strategy is the most important step you can make I’m starting your own business.

 

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Quora Tips

11 Awesome Quora Tips for Look Like A Social Media Professional

Quora

Quora is one of my favorite social media sites. It’s a Q&A website where the users have control over asking questions, answering questions, editing, and organizing these questions. Quora was founded in June 2009 by Adam D’Angelo and Charlie Cheever and has been gaining in popularity. What I enjoy the most about it, is there are no business accounts so everything you do, is all solo. You get rewarded for writing quality answered by the other users which make it a user-friendly website. Here are 11 amazing tips to help anyone get started on Quora. They also have their own blog section which I should do a post on. Anyways, follow me when you get there. Quora.

“The consumer is not a moron, she is your wife.” – by David Oglivy

11 Quora Tips

  1. Profile. Fill out the profile section to the best of your ability. Don’t forget to add the 4 or 5 social media accounts you can link. It is important to fill out your bios so people know what topics you like to answer. Once you start answering questions, you will start to get noticed for your niche and quickly gain followers.
  2. Quora blog. Quora has its own blog section which I highly recommend. I personally try to make a blog post out of every question I answer but it can be difficult at times. Although it may seem like just another blog, oh well. So far I have 5 links from it and I admit that I am not the best writer in the world.
  3. Be social. Quora is a social media website so be social. Ask questions, answer questions, edit questions, and organize them as well. If you like the answer, give it an upvote. If the user didn’t try, give them a downvote. Follow people who have answers you like. Also, comment to others and reply to comments on your posts.
  4. Ask questions. Ask questions that are helpful to your niche as well as answering some. Try to vary as well because you do not have to stick to your niche. The beauty of Quora is you can ask questions of any substance.
  5. Answer questions. Answer questions especially in your niche. If you can get to the top 3 writer you get a medal by your name which is a cool achievement which adds to your credibility. Target your niche to become an expert within your niche. Reach the top 3 and you’ll get a medal next to your name.
  6. Bio. You can have 5 different bios I believe so fill them all out so you get a variety of questions to answer. My 5 bios are experiential marketing, guerrilla marketing, event planning, Las Vegas, and chess as of right now.
  7. Upvote and downvote. If you like an answer then give it an upvote, but only downvote an answer that you feel the Quora user didn’t put any effort into it. Don’t downvote an answer you disagree with. This helps the other users categorize questions and answers as well.
  8. Real name. Quora users will get to know you by your name since Quora doesn’t cater to business, but to users. They don’t like self-promotion either so you have to promote kinda secretly.
  9. New ideas. Find new and trending ideas to find new questions and better answers.  This will help you spice things up with relevant topics.
  10. Track topics. Track topics in your niche by using google alerts. This way you can get an alert for a question or answer and be the 1st person to respond. There are a lot of benefits for being 1st as well such as not having to compete against other answers.
  11. Don’t give up. At first, you won’t get a lot of views because as a new user, you don’t have a lot of reach at first. The more questions you ask and answer, the more credibility you have, the more views you’ll receive. Answer thoroughly and use good pictures. Also, do some research and anything you use to collect data, list your sources. Quora users prefer long, well-written answers.


Cool Quora Statistic: Quora has a whopping, 1.5 million monthly visitors!

Quora Conclusion

I hope these 11 tips helped. I personally love Quora. Asking any question that normally wouldn’t be politically correct, or questions that could be inappropriate in the business place are perfect for Quora. I’m proud to say I reached the Top 10 writers in the Event Marketing Industry and have received a cool medal next to my name. This helps with credibility. Don’t forget to use Quora analytics as well and you definitely want to blog. Happy Quora using.

Quora’s Mission Statement: Quora’s mission is to share and grow the world’s knowledge. A vast amount of the knowledge that would be valuable to many people is currently only available to a few — either locked in people’s heads or only accessible to select groups.

 

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11 Awesome LinkedIn Tips to Look Like A Social Media Professional

LinkedIn, 14 years old

LinkedIn is a business savvy, social media website. It was founded in December 2002 but wasn’t launched until May 2003. It has over 425 million users with over 100 million active users. A recent development during 2016, Microsoft bought LinkedIn for $$26.2 billion.When I 1st signed up for LinkedIn, I remember being a little reluctant. Now I log into it at least 1 time a day. To me, it’s a more professional Facebook and has Slideshare and other cool features. Don’t forget to follow me on LinkedIn. Anyways, here are 11 tips that will help you on LinkedIn.
Profile Picture: 400 x 400

Cover Picture: 1000 x 425

.4000 x 4000

Company logo: 100 x 60

Company banner picture: 646 x 220

Company career cover pic:  974 x 300


11 LinkedIn Tips

  1. Profile. Use keywords from your niche. Add a catchy title, use keywords from your niche, be specific, and paint a picture for your audience. Remember to use your 1st impression to your advantage.
  2. Quality pictures. Pictures can say a lot about you. People say that the pictures show your characteristics so take the time to use good pictures. Great pictures also make you more professional looking.
  3. Profile. Profile filled in 100% and professionally. This is the #1 turn-off for hiring managers. Incomplete profiles look like you don’t care about it. Do yourself a favor and fill it out thoroughly. You want your profile meter on the right of your profile to say: All-Star.
  4. Join groups. Join groups in your niche or anything that interests you. This is a great place to meet people with similar interests. The network here, and you may be talking to your next boss. Also, you want to connect and network with like-minded individuals and people who have common interests as you as well.
  5. Slideshare. Make some Slideshare presentations about your niche and publish them on your profile. This shows your expertise and will show potential employers of what you can do. Slideshare will help you stand-out from the crowd and will also bring your expertise in your niche come to light.
  6. Publish posts. Like in #5, this helps potential employers know what you’re made of. If you blog, publish your posts here as well. Publishing posts will help you stand-out from the crowd, and gain you credibility as an expert.
  7. Be authentic. Be yourself. People can tell when someone isn’t being sincere. Engage with others. Answer questions, thank people, reply to posts, join groups, and endorse people you know. People can tell when someone isn’t being sincere and that is a huge turn-off.
  8. Add all 50 skills. People can’t endorse your skill of it’s not there. Arrange them in order from the most important, to least important. Add all 50 skills.
  9. Don’t give up. I have said this on many Top 11 Tips posts but do not give up. It is sad because so many people end up quitting in life, right before they reached the goal they truly wanted. The worst part is you will never know.
  10. Be social. Be active. LinkedIn is a social media website so be social and active. Post every day, join groups and be active. Participate in the chats, you will be surprised, you might just be talking to your next boss.
  11. Use the free analytics. Update your profile, use quality pictures, make your profile SEO friendly, add a catchy title, endorse others and ask to be endorsed, publish posts to gain credibility, check your analytics to see where you stand amongst other connections. If you have a business add a business page.
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LinkedIn Tips

LinkedIn Conclusion

LinkedIn can be a very useful social media website if done correctly. Just be as professional as possible, make sure to complete your profile, double check your grammar and punctuation, and enjoy LinkedIn. I know I have. I enjoy LinkedIn now and I really enjoy Slideshare and Groups. Follow me on LinkedIn when you get there. Follow our company page there as well. Experiential Marketing Team. I hope these 11 tips helped. If I forgot some that you would like me to add, comment below or email us.
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11 Awesome Facebook Tips Look Like A Social Media Professional

Facebook

Facebook is a social media that was started in 2004 by Marc Zuckerberg. It now has 1.65 billion users and is the #1 social media site to-date. Facebook has always been very useful for individual accounts, business, and any entrepreneurial purposes. I like Facebook to see what’s going on around the world, to see what my family is up to, to get a laugh, and anything really. Follow us on Facebook. Below are 11 tips to help any Facebook user.

Profile picture: 180 x 180

Cover picture: 851 x 315

 

11 Facebook Tips

  1. Facebook strategy. Make a Facebook strategy along with your social media plan. With a strategy, you can obtain your goals and it helps with making progress.
  2. Post consistently. Out of sight, out of mind. Remember to remain visible to your niche. You subconsciously are advertising to your peers.
  3. Complete profile. Fill out your profile completely and everything completely. Don’t be lazy. Plus this helps your customers get to know you and the products you carry.
  4. Quality pictures. Great pictures are vital nowadays. Crappy pictures or stock pics give off a “lazy vibe.” Nice pictures just look more professional.
  5. Make schedule. Make a posting schedule. This way your followers know what’s coming on what days. People who love your blog will look forward to a new post “every Tuesday.”
  6. Create a page and a group. Start your own page and group. Like a spider, cast your web far and wide.
  7. Be authentic. Be yourself. Don’t be someone you are not. You want quality followers anyways. These are ones who like you for being you.
  8. Engage. Reply to comments. Thank your  and likes, host contests etc. The more active you are, the more engagement you receive. It is that simple.
  9. Join groups. This Facebook Event Marketing Group has kept me busy in the event planning and event marketing industry for 6+ years.
  10. Post great content. They say “Content is King.” Post all quality content including your own but don’t over due it. Remember the 80% – 20% rule.
  11. Don’t give up. People tend to quit when things potentially, would have gotten better that very next day. Of course we would never know, but this works both ways. Read “3 Feet from Gold,” by Sharon Lechter.

Cool Statistic: Engagement goes up 18% on Thursday and Friday.

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Facebook Quote Experiential Marketing Team


Facebook Conclusion

Facebook is one of my favorite social media websites because it is the only one I actually use to stay connected with my family. Launched in early 2004 by Marc Zuckerberg with some college classmates. Man, it has come along way since then. Facebook is the #1 social media app with 1.65 Billion users. Facebook isn’t going anywhere, anytime soon, especially with Facebook Video taking off. Anyways, thanks for reading and I hope this list helped.

 

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