Event Marketing Blogs

19 Amazing Event Marketing Blogs To Be On The Lookout For

Event Marketing Blogs

Event management and event marketing have been gaining tremendous traction as the marketing world is racing for the next, amazing advertisement that goes viral. Who can blame the event industry especially with the amount of fun that goes into it. This post is dedicated to the top 19 blogs in the experiential marketing industry.

Top 19 Experiential Blogs

  1. Event Manager Blog – Started in 2007 by Julius Solaris, Event Manager Blog is the 1st event marketing industry resource for event professionals around the world. 
  2. Hotcow – Hotcow was founded in 2006. It’s an award winning, full service, event & experiential marketing agency based out of London Surprisingly Different.
  3. Event Marketer – Founded in 2002, “to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing including mobile marketing, mall marketing, street events, trade shows, corporate events, proprietary events, virtual events, buzz marketing, public relations campaigns, sponsorships, b2b events, and press events.”
  4. The Social M’s – Content, Social, and Online Marketing Blog. Founded by Jonathan and Susanna Gebauer, siblings, they are well established social media marketing Rockstars.
  5. Factory 360 – “Our process is what makes us unique.” With offices in New York, San Francisco, Los Angeles, and sights set globally, 360 always is ahead of the pack innovating, moving, and shaking.
  6. Hubspot – “Your Daily Dose of Inbound.” Inbound is everywhere. An idea in the moment has sparked a global movement. And we’re just getting started. Hubspot started in 2004 where MIT grad students formed what we call Hubspot.
  7. Bizzabo – We believe in people. Bizzabo is an All-in-One event success platform. Own your event. Create unforgettable experiences. Event specialists.
  8. Cvent – Transforming Meetings and Events Through Technology.
  9. Eventbrite – One-stop shop for hosting an event. “Bring your event to life.”
  10. E2ma – National, not-for-profit association breaking into the trade show industry.
  11. Buffer – Buffer + Transparency. “We try our best to live up to our value of “Default to Transparency.”
  12. Nimlok Trade Show Marketing –  Chicago-based, One-Stop-Shop for everything displays. Show  Founded in 1970, Nimlok is a division of Orbus Exhibit & Display Group.
  13. Trade Show Guy Blog – Tradeshowguy. Or Tim Patterson. Top exhibit company.
  14. Seth Godin – Best-selling author. Marketing guru
  15. BizBash – BizBash is an event marketing industry, news, ideas, and resources.
  16. Techsytalk – The only event tech webinar in the event marketing industry. A Liz King Events Production. Community & Education for Planners, by Planners.
  17. Velvet Chainsaw – Velvet Chainsaw Consulting (VCC). Helping improves annual meetings, conferences, and education. Justice League for Conferences.
  18. Good Guys Do Finish First – It’s more than just a gig. Founded by Robert Adams, Good Guys is an experiential marketing resource with hopes set on global domination.
  19. Josh Simi – Josh Simi yea buddy. I’m very passionate about the event industry and want to see it continue to thrive. New interests are learning social media marketing & content marketing. Even blogging is new but I love it right now. My all-time, favorite hobbies are playing chess and swimming. My USCF Chess rating last time I checked was an 1850 blitz rating.
Blogging quote
“A blog is only interesting as the interest shown in others.” – by Lee Odden

Event Blogs

*** Try this post out. 5 Tips for Starting an Event Management Career ***

There are many amazing blogs, video blogs, webinars, live videos, and everything in between. In this day and age, humans are extremely busy, so finding an ideal blog with informative information can easily seem like a daunting task. Well here are 19 marketing blogs that are phenomenal. Now I can’t assure you that I read all the content from all 19 blogs, but if I had to, these would be the ones. What are some blogs you would recommend? Comment below so we can make this list 25 instead of 19.

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11 Awesome LinkedIn Tips to Look Like A Social Media Professional

LinkedIn, 14 years old

LinkedIn is a business savvy, social media website. It was founded in December 2002 but wasn’t launched until May 2003. It has over 425 million users with over 100 million active users. A recent development during 2016, Microsoft bought LinkedIn for $$26.2 billion.When I 1st signed up for LinkedIn, I remember being a little reluctant. Now I log into it at least 1 time a day. To me, it’s a more professional Facebook and has Slideshare and other cool features. Don’t forget to follow me on LinkedIn. Anyways, here are 11 tips that will help you on LinkedIn.
Profile Picture: 400 x 400

Cover Picture: 1000 x 425

.4000 x 4000

Company logo: 100 x 60

Company banner picture: 646 x 220

Company career cover pic:  974 x 300


11 LinkedIn Tips

  1. Profile. Use keywords from your niche. Add a catchy title, use keywords from your niche, be specific, and paint a picture for your audience. Remember to use your 1st impression to your advantage.
  2. Quality pictures. Pictures can say a lot about you. People say that the pictures show your characteristics so take the time to use good pictures. Great pictures also make you more professional looking.
  3. Profile. Profile filled in 100% and professionally. This is the #1 turn-off for hiring managers. Incomplete profiles look like you don’t care about it. Do yourself a favor and fill it out thoroughly. You want your profile meter on the right of your profile to say: All-Star.
  4. Join groups. Join groups in your niche or anything that interests you. This is a great place to meet people with similar interests. The network here, and you may be talking to your next boss. Also, you want to connect and network with like-minded individuals and people who have common interests as you as well.
  5. Slideshare. Make some Slideshare presentations about your niche and publish them on your profile. This shows your expertise and will show potential employers of what you can do. Slideshare will help you stand-out from the crowd and will also bring your expertise in your niche come to light.
  6. Publish posts. Like in #5, this helps potential employers know what you’re made of. If you blog, publish your posts here as well. Publishing posts will help you stand-out from the crowd, and gain you credibility as an expert.
  7. Be authentic. Be yourself. People can tell when someone isn’t being sincere. Engage with others. Answer questions, thank people, reply to posts, join groups, and endorse people you know. People can tell when someone isn’t being sincere and that is a huge turn-off.
  8. Add all 50 skills. People can’t endorse your skill of it’s not there. Arrange them in order from the most important, to least important. Add all 50 skills.
  9. Don’t give up. I have said this on many Top 11 Tips posts but do not give up. It is sad because so many people end up quitting in life, right before they reached the goal they truly wanted. The worst part is you will never know.
  10. Be social. Be active. LinkedIn is a social media website so be social and active. Post every day, join groups and be active. Participate in the chats, you will be surprised, you might just be talking to your next boss.
  11. Use the free analytics. Update your profile, use quality pictures, make your profile SEO friendly, add a catchy title, endorse others and ask to be endorsed, publish posts to gain credibility, check your analytics to see where you stand amongst other connections. If you have a business add a business page.
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LinkedIn Tips

LinkedIn Conclusion

LinkedIn can be a very useful social media website if done correctly. Just be as professional as possible, make sure to complete your profile, double check your grammar and punctuation, and enjoy LinkedIn. I know I have. I enjoy LinkedIn now and I really enjoy Slideshare and Groups. Follow me on LinkedIn when you get there. Follow our company page there as well. Experiential Marketing Team. I hope these 11 tips helped. If I forgot some that you would like me to add, comment below or email us.
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Social Media Marketing

11 Awesome Instagram Tips to Look Like A Social Media Professional

Instagram

I love Instagram. Follow me on Instagram by the way. Finally, I realize how important Instagram is for business. Especially having quality pictures, so that is why I’m starting to devote more time to getting these, “quality pictures.” With Instagram passing $500 million users, it is one of the top social media apps to date. I remember when Facebook bought Instagram for $1 billion, now I just a report stating they will earn over $1 billion this year just in ad revenue. Now that’s a great investment. With over 95 million pictures being uploaded a day, I’m actually slowly becoming an Instagram fan. Below is a list of 11 tips to help you use Instagram better.

Profile picture: 110 x 110

Square picture: 510 x 510

Landscape image in feed: 600 x 450

Portrait image in feed: 1080 x 1350

The Instagram app I just started using to pre-schedule my posts is called Later.


11 Instagram Tips

  1. Business account. There are regular Instagram accounts and business accounts. Make sure to get the business account for the added analytics and benefits you receive.
  2. Profile complete. Make sure your profile is complete and as professional as possible. In the profile section, you have a spot where they let you put a website so if you don’t have your own, personal website yet, you can use a free site like Tumblr, Blogspot, or WordPress. If you don’t have any of these, add your Facebook or Twitter  account for now.
  3. Brand strategy. Set up a strategy or business plan before you start so you don’t aimlessly post. Example: Monday Motivation: maybe a quote each Monday. Tuesday Tip: maybe a tip for whatever your niche is. This way your followers can and will expect a certain type of post from you each day. Also by knowing your strategy ahead of time, this can help you stay organized.
  4. Branded pictures. Make your brand identifiable by using the same or similar picture editing tools on your pictures. This helps because users will start to get used to your branding just from the writing and colors you use, also from the editing on your pictures will help distinguish yourself from other business’.
  5. Incentivize followers. Host a photo contest or a follow type contest. Example: for every 100 likes I’ll pick a random follower a $25 gift card etc. Have followers hashtag your business with photos and the best photograph can win $100. This not only expands your reach, helps your hashtag out, adds new followers, gets more likes, and gets more followers.
  6. Engage. Just like the contest in #4. Contests help with being social on Instagram. This also helps your followers feel apart of the team and will stay with you. They say that is what people want the most, to be a part of something. Engagement has become so important since the search engine optimization changes earlier this year. Make sure you thank your followers who liked the picture, reply to any or all comments on your pictures and engage your users by, maybe asking questions.
  7. Quality pictures. Make sure you are consistent with posting and with the quality of your pictures. As the online community becomes more and more competitive, the quality goes up with it. Quality pictures say a lot about you and your business, if you use blurry, ugly pictures, your users won’t think you care. By using nice, high-quality pictures shows you care.
  8. Custom shortened link. Use Bit.ly to make a custom, shortened link just for your Instagram account so you can use and track the analytics. Use this in your profile as well. Mine is Bit.ly.Bit.ly is just 1 of many URL shortening companies out there.
  9. Use apps. Use some helpful apps like Iconosquare and Webstagram to help with analytics and tracking important data. Using analytics helps you learn what is and what isn’t working. Auto posting app – Later.
  10. Hashtags. Websta.me/hot and other great apps will help you with finding the top hashtags for whatever your niche is. Also a trick a lot of companies use is placing all the hashtags in the comments because of the unlimited space you get. It is known that the more hashtags you use on Instagram, the more engagement a picture receives.
  11. Don’t give up. Keep at it. Also, videos are where the social media world is heading so practice with videos so you don’t get left behind. Also, embed a picture and/or videos to your blog and website.
Instagram Statistic: Today, (June 21, 2016) we’re excited to announce our community has grown to more than 500 million Instagrammers — more than 300 million of whom use Instagram every single day. Our community also continues to become even more global, with more than 80 percent living outside of the United States. – from Instagram Blog 

I enjoy Instagram 

The more I use Instagram, the more I enjoy using it. I realized that if you try to tell a story with Instagram, it starts to feel more natural. Instagram videos is where the social media world is heading so don’t forget to get some practice in. If there are any tips I forget just comment below or email us at experientialmarketingteam@gmail.com. I hope this helped and don’t forget to follow us on Instagram.

 

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50 Experiential Marketing Quotes That Will Blow Your Mind

Experiential Marketing

The experiential marketing industry is on a fast incline as marketers are flocking to this form of marketing. Why wouldn’t they want to run to an industry where everyone is having a great time. Experiences now have a unique place within the experiential marketing industry. Now with important factors more compelling and with realistically obtainable goals, the consumer experience is costing less and less, making the (ROI) increasing. Here are many quotes in the marketing industry, event marketing, experiential marketing, and guerrilla marketing.

 

A lot of times people don't know what they want until you show it to them.
“A lot of times people don’t know what they want until you show it to them.” – by Steve Jobs

 

50 Experiential Marketing Quotes That Will Blow Your Mind!

  1. “The great response of the first ever Global Exhibitions Day proves that such a day was needed in our industry. We would like to thank all supporters for their engagement which has helped make GED such an all-around success. I encourage everyone to continue raising awareness, share messages and last but not least mark your calendars for 7 June 2017, the first Wednesday of June next year, when we celebrate Global Exhibitions day again,” – by UFI
  2. “Your brand is the single most important investment you can make in your business.” – by Steve Forbes
  3. “(44%) of U.S. consumers prefer a mobile shopping app than a mobile shopping website.”
  4. “Marketing is no longer about the stuff you make, but the stories you tell.” – by Seth Godin
  5. “Companies need connections to their markets to create long-term loyalty.” – by Charlene Li & Josh Bernoff
  6. CMOs are investing more in live events because they deliver brand messaging effectively amid the growing cacophony of digital marketing in our daily lives.”
    – by Greg Oates
  7. “People do no buy goods and services. They buy relations, stories, and magic.” – by Seth Godin
  8. “With so much digital noise overwhelming our lives, CMOs are seeing live events in a new light to better engage distracted audiences.”
    — by Greg Oates
  9. :It doesn’t really matter if you are a Brand or a Person. What really counts today is telling a valuable story.” – by Davide Scialpi
  10. “Destinations have traditionally undervalued the ability of meetings-specific website content to drive convention attendance, but Las Vegas is attempting to do just that with an integrated, high-tech content delivery platform.”
    — by Greg Oates
  11. “Our event offers a one of a kind, ‘can’t miss’ experience that allows our global attendees to see how different technologies from a range of industries impact each other. The International CES remains the single best place to experience the products, services, and trends that will be driving the global industry in the months and years to come.” – by Gary Shapiro
  12. “If You’re Using Social Media Right, You Will Piss Some People Off” – by Guy Kawasaki
  13. “Value isn’t the next best thing, it is the only thing.” – by Luis Gallardo
  14. “The formula is great content plus great energy plus emotional impact to connect with your audience. The challenge is how do you create all of that content to connect with your audience, because the only way to get at them is to have targeted, relevant content.” – by Sanjay Dholakia from Marketo
  15. “There’s so much information online today that you can’t blast your way through it anymore,” he said. “In this crazy digital, mobile, social world, we now have infinite channels, so there’s much more noise. It’s hard to get the signal through.” – by Sanjay Dhalakia from Marketo
  16. “So for companies to be competitive today, it’s no longer about lower cost, the best product, or the biggest brand. The basis now is: Who’s got the relationships? That’s where the physical engagement is really important and powerful.” – by Sanjay Dhalakia
  17. “Traditional marketing has become less effective in breaking down people’s defense mechanisms. Face-to-face has become the best way to create chemistry, moving people and logistics focused on a one, two, or three-day period.” – by Kerry Smith
  18. “If you think about what design is, it’s fundamentally a leadership methodology, it’s the ability to envision a future and systematically execute the vision. So it’s not dependent on a particular product or service or outcome. It’s the capacity to produce a future that we want to live. – by Bruce Mau from Freeman
  19. “The future of experiential marketing is going to be much more contextualized and much more personalized.” – by Priest-Heck from Freeman
  20. “With so much digital noise overwhelming our lives, CMOs are seeing live events in a new light to better engage distracted audiences.”
    by Greg Oates
  21. “Marketing and Innovation produce results. All the rest are costs.” – by Peter Drucker
  22. “A lot of times people don’t know what they want until you show it to them.” – Steve Jobs
  23. 53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. – by
  24. “Marketers around the world are embracing experiential marketing as a primary driver of their marketing. Experiential marketing is being used as both a standalone channel and as an integrated part of overall campaigns.” – by Jeff Stelmach from Mosaic
  25. “Over 60% of U.S. consumer interactions with retailers online are via mobile devices.” – by the Business Insider
  26. “Reaching people isn’t the challenge—it’s connecting with people.” – by Charlie Horsie of MKTG
  27. “What we’re really trying to do is engage with the consumer community so deeply, that they begin to take on the task of evangelizing the brand themselves,” – by David Rich
  28. “Google only loves you when everyone else loves you first.”
    – by Wendy Piersall
  29. “Content is fire, social media is gasoline.”
    – by Jay Baer
  30. “Either write something worth reading or do something worth writing about.”
    – by Benjamin Franklin
  31. “A brand is no longer what we tell the consumer it is — it is what the consumers tell each other it is.”
    – by Scott Cook
  32. “Your culture is your brand.”
    – by Toney Hsieh
  33. “everyone is not your customer.”
    – by Seth Godin
  34. “Content marketing is a commitment, not a campaign.”
    – by Jon Buscall
  35. “Creativity without strategy is called art. Creativity with strategy is called advertising” – by SER Media Group
  36. “The best advertising is done by satisfied customers.” – by Philip Kosler
  37. “Creativity is contagious, pass it on.” – by Albert Einstein
  38. “A goal is a dream with a deadline.” – by Napoleon Hill
  39. “Advertising is saying you’re good. PR is getting someone else to say you’re good.” – by Jean-Louis Gassee
  40. “If content is king, then conversion is queen.” – by Jon Munsell
  41. “The first draft of anything is shit.” – by Ernest Hemingway
  42. “Marketing is a contest for people’s attention.” – by Seth Godin
  43. “Marketing without data is like driving with your eyes closed.” – by Dan Zarrella
  44. “Stop selling and start helping.” – by Zig Ziglar
  45. “The secret to business is know something nobody else knows.” – by Aristotle
  46. “Don’t find customers for your products, find products for your customers.” – by Seth Godin
  47. “You may have to fight a battle more than once to win it.” – by Margaret Thatcher
  48. “Be genuine. Be remarkable. Be worth connecting with.” – by Seth Godin
  49. “If people like you they’ll listen to you but if they trust you they’ll do business with you.” – by Seth Godin
  50. “Leadership is the ability to hide your panic from others.” – by Lao Tuz

***** You might also like 80+ Expert Experiential Marketing Agencies in the World or Experiential Marketing Statistics that will Blow Your Mind. *****

Experiential Conclusion

The events industry has many amazing people and companies in it. These 50 quotes have been taking by many agencies and other influencers I enjoy. If there are any you love, let me know in the comments. Dp you have any topics you would like me to cover? Do you want to guest blog? Email me at experientialmarketingteam@gmail.com.

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“Creativity is intelligence having fun.” – by Albert Einstein

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What is Experiential Marketing? The Experience World

What is Experiential Marketing? The Experience World

Event Marketing or Experiential Marketing lets consumers experience the brand targeting our 5 senses, hearing, sight, smell, taste, and touch. 

What is Experiential Marketing? Experiential marketing is a form of marketing where the consumer gets to experience the brand. Experiential marketing targets our 5 senses including hearing, sight, smell, taste, and touch. Focusing on our senses creates a unique bond between the consumer and the brand, ideally leaving a lasting, positive impression. The goal of these companies being: increase brand awareness and secondly, drive sales.

“Experiential Marketing is about crafting experiences for real people — not just so they can have a great experience, but so you can capture them having that experience, and share it through advertising or social.” – Ayni Raimondi from Airb&b

Marketing Goals and Strategies, Budgets, Return on Investment and Measurement, Technology and Social Media

Social media is now being implemented in every facet of experiential marketing. It has become apparent that it is here to stay, and won’t be going anywhere, anytime soon. Check out this article: Why Experiential Marketing and Social Media Go Hand-in-Hand by Matt Banner from Heyo! This is the exact reason why so many events and experiential marketing companies are adding this into their arsenal of goals and strategies. According to EventTrack 2015, “6.1% is the amount experiential marketing budgets are increasing by last year. Also, experiential marketing companies are spending more and more money each year as budgets are open up for more funding.” Return on Investment (ROI) and campaign measurements easier to track as technology continues to improve, new platforms and apps make it increasingly easier to accomplish as the event marketing industry grows.

Experiential Marketing Quote
“74% of experiential event participants have a more positive opinion about the brand, product, or service being promoted after the event.” – by Shea Carter

 

The Experience World

Experiential Marketing wants the consumer to eat, breathe, sleep, and love the brand. Experiential marketing is becoming a household term with experiential learning gaining in popularity, and the increase of this form of marketing influencing every major corporation and being seen in every city around the world along with every major publication.

“Experiential learning is a process through which students develop knowledge, skills, and values from direct experiences outside a traditional academic setting. Experiential learning encompasses a variety of activities including internships, service learning, undergraduate research, study abroad, and other creative and professional work experiences. Well-planned, supervised and assessed experiential learning programs can stimulate academic inquiry by promoting interdisciplinary learning, civic engagement, career development, cultural awareness, leadership, and other professional and intellectual skills.” – University of Colorado Denver

Although not new, social media, technology, competitiveness among the agencies, and marketers make for the perfect formula for successful activations or campaigns. Some of the ways to measure the results are from social media, social sharing, social impressions, hashtags, new apps every day, and all the amazing analytics that are accessible today. There is just something about being able to feel the advertisement, the experience is where it is at. Some recent companies are Airbnb, Red Bull, Diet Coke, Sony, Carlsberg, and Heineken. We all remember the Budlight commercial where the curly hair guy puts the huge token into the wall. The gentleman and his friends open the huge, mysterious door and start playing a live Pac-man with huge ghosts chasing him. It is rare to drive around any city and not see signs of this type of marketing like clever ads, crazy billboards, and guerrilla marketing style advertisements. Advertising and marketing have been around for a while now so it is nothing new to us, but the competitiveness of experiential marketing has created a race to the next, best idea that will catch on, maybe go viral, attract the news, or just simply push their companies envelope. This is what experiential and event marketing is all about.

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