Event marketing

What is Event Marketing?

Event Marketing or Experiential Marketing lets consumers experience the brand targeting our 5 senses, hearing, sight, smell, taste, and touch.

What is Experiential Marketing? Experiential marketing is a form of marketing where the consumer gets to experience the brand. Experiential marketing targets our 5 senses including hearing, sight, smell, taste, touch, and seeing dead people! Focusing on our senses creates a unique bond between the consumer and the brand, ideally leaving a lasting, positive impression. The goal of these companies being: increase brand awareness and secondly, drive sales.

“Experiential Marketing is about crafting experiences for real people — not just so they can have a great experience, but so you can capture them having that experience, and share it through advertising or social.” – Ayni Raimondi from Airb&b

Marketing Goals and Strategies, Budgets, Return on Investment and Measurement, Technology and Social Media

Social media is now being implemented in every facet of experiential marketing. It has become apparent that it is here to stay, and won’t be going anywhere, anytime soon. Check out this article: Why Experiential Marketing and Social Media Go hand-in-Hand by Matt Banner from Heyo! This is the exact reason why so many events and experiential marketing companies are adding this into their arsenal of goals and strategies. According to EventTrack 2015, “6.1% is the amount experiential marketing budgets are increasing by last year. Also, experiential marketing companies are spending more and more money each year as budgets are open up for more funding.” Return on Investment (ROI) and campaign measurements easier to track as technology continues to improve, new platforms and apps make it increasingly easier to accomplish as the event marketing industry grows.

“Experiential Marketing is also known as engagement marketing, sometimes called event marketing, on-ground marketing, live marketing, and participation marketing. This marketing strategy directly invites consumers to participate in the evolution of the brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.” – Wikipedia.

The Conclusion

Experiential Marketing wants the consumer to eat, breathe, sleep, and love the brand. Experiential is becoming a household term with experiential learning, and the increase of this form of marketing. Although not new, social media, technology, competitiveness among the agencies, and marketers make for the perfect formula for successful activations or campaigns. Some of the ways to measure the results are from social media, social sharing, social impressions, hashtags, new apps every day, and all the amazing analytics that are accessible today. There is just something about being able to feel the advertisement, the experience is where it is at. Some recent companies are Airbnb, Red Bull, Diet Coke, Sony, Carlsberg, and Heineken. We all remember the Budlight commercial where the curly hair guy puts the huge token into the wall. The gentleman and his friends open the huge, mysterious door and start playing a live Pac-man with huge ghosts chasing him. It is rare to drive around Las Vegas and not see signs of this type of marketing like clever ads, crazy billboards, and guerrilla marketing style advertisements. Advertising and marketing have been around for a while now so it is nothing new to us, but the competitiveness of experiential marketing has created a race to the next, best idea that will catch on, maybe go viral, attract the news, or just simply push their companies envelope. This is what experiential and event marketing is all about!

Thanks, Experiential Marketing Team


 

Event Marketing Blogs

19 Amazing Event Marketing Blogs To Be On The Lookout For

Event Marketing Blogs

Event management and event marketing have been gaining tremendous traction as the marketing world is racing for the next, amazing advertisement that goes viral. Who can blame the event industry especially with the amount of fun that goes into it. This post is dedicated to the top 19 blogs in the experiential marketing industry.

Top 19 Experiential Blogs

  1. Event Manager Blog – Started in 2007 by Julius Solaris, Event Manager Blog is the 1st event marketing industry resource for event professionals around the world. 
  2. Hotcow – Hotcow was founded in 2006. It’s an award winning, full service, event & experiential marketing agency based out of London Surprisingly Different.
  3. Event Marketer – Founded in 2002, “to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing including mobile marketing, mall marketing, street events, trade shows, corporate events, proprietary events, virtual events, buzz marketing, public relations campaigns, sponsorships, b2b events, and press events.”
  4. The Social M’s – Content, Social, and Online Marketing Blog. Founded by Jonathan and Susanna Gebauer, siblings, they are well established social media marketing Rockstars.
  5. Factory 360 – “Our process is what makes us unique.” With offices in New York, San Francisco, Los Angeles, and sights set globally, 360 always is ahead of the pack innovating, moving, and shaking.
  6. Hubspot – “Your Daily Dose of Inbound.” Inbound is everywhere. An idea in the moment has sparked a global movement. And we’re just getting started. Hubspot started in 2004 where MIT grad students formed what we call Hubspot.
  7. Bizzabo – We believe in people. Bizzabo is an All-in-One event success platform. Own your event. Create unforgettable experiences. Event specialists.
  8. Cvent – Transforming Meetings and Events Through Technology.
  9. Eventbrite – One-stop shop for hosting an event. “Bring your event to life.”
  10. E2ma – National, not-for-profit association breaking into the trade show industry.
  11. Buffer – Buffer + Transparency. “We try our best to live up to our value of “Default to Transparency.”
  12. Nimlok Trade Show Marketing –  Chicago-based, One-Stop-Shop for everything displays. Show  Founded in 1970, Nimlok is a division of Orbus Exhibit & Display Group.
  13. Trade Show Guy Blog – Tradeshowguy. Or Tim Patterson. Top exhibit company.
  14. Seth Godin – Best-selling author. Marketing guru
  15. BizBash – BizBash is an event marketing industry, news, ideas, and resources.
  16. Techsytalk – The only event tech webinar in the event marketing industry. A Liz King Events Production. Community & Education for Planners, by Planners.
  17. Velvet Chainsaw – Velvet Chainsaw Consulting (VCC). Helping improves annual meetings, conferences, and education. Justice League for Conferences.
  18. Good Guys Do Finish First – It’s more than just a gig. Founded by Robert Adams, Good Guys is an experiential marketing resource with hopes set on global domination.
  19. Josh Simi – Josh Simi yea buddy. I’m very passionate about the event industry and want to see it continue to thrive. New interests are learning social media marketing & content marketing. Even blogging is new but I love it right now. My all-time, favorite hobbies are playing chess and swimming. My USCF Chess rating last time I checked was an 1850 blitz rating.
Blogging quote
“A blog is only interesting as the interest shown in others.” – by Lee Odden

Event Blogs

*** Try this post out. 5 Tips for Starting an Event Management Career ***

There are many amazing blogs, video blogs, webinars, live videos, and everything in between. In this day and age, humans are extremely busy, so finding an ideal blog with informative information can easily seem like a daunting task. Well here are 19 marketing blogs that are phenomenal. Now I can’t assure you that I read all the content from all 19 blogs, but if I had to, these would be the ones. What are some blogs you would recommend? Comment below so we can make this list 25 instead of 19.

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Event Planning Business

You Want to Start an Event Planning Business?

Event planning

Event planning is the process of managing a project such as a meeting, tradeshow, get together, ceremony, a team building activity, party, convention, and conferences. Event planning is establishing the plan, budgeting, establishing the timeline, booking the venue, obtaining any necessary permits, catering (food and beverage), developing the theme, speakers, arranging transportation for the group, facilities, managing risk, and making a contingency plan or backup plan. The planning phase also includes solving any problems that may arise and hopefully before any occur.

A strong event planner can multitask, handle multiple tasks at the same time, problem solve, be organized, have exceptionally personable skills, can delegate in an efficient and professional manner, remain current in the event marketing industry laws throughout the country, read body language well, make a contingency plan if needed, and predict potential problem that may occur.

Event planning, event marketing, and experiential marketing is mostly an exciting career. Constant change keeps us busy, attending many fun events is cool, and making our own schedule is awesome as well. Event planners assist a range of customers by planning, organizing, and generally facilitating medium- and large-sized events. Events can range from weddings to corporate gatherings, to large family reunions. Event planners are often tasked with providing travel and lodging accommodations for guests in addition to coordinating the event itself. An event planning business can be highly profitable, and the startup expenses can be surprisingly low. Many event planning companies have failed as well.

Business Licenses

Nevada has different laws than other states so depending on where you are from, check with your local registrar. As with most businesses, you will need to register your business name in your state and obtain any business licenses required at the state and local level. If you plan to employ anyone, workers’ compensation insurance is a must. General liability insurance is vital as well because you and your staff will be responsible for setting up physical spaces at events. Lawyers here can  be helpful yet expensive. Here are the basics and some of the pitfalls you may encounter as a new event planner.

Marketing Needs

Marketing budgets vary greatly especially in the early stages of business. Depending on your goals, put aside a significant amount, purchase ads and track the results to make sure you get the most value for your money. Business cards, pamphlets, brochures, and other forms of marketing are needed to advertise and reach your target audience. Invest in premium advertisements in phone books and other searchable resources.

Relationships

Relationships and bridges you have built will play a key role in your marketing. “Your network is your net worth,” they say. Some businesses can trade your services instead of paying for advertising which could be mutually beneficial.

Staffing

Event  planning businesses can be very exciting in the early stages. Do not fret the small stuff. As the business owner, consider handling accounting duties, tax preparation, hiring and firing, recruiting and other administrative activities yourself until the business is consistently profitable.

Startup Fun

Jump into the fire! Get involved in your niche. If it’s event marketing, start applying for some promo jobs. Take some event management classes.

*** Check out my 10 Promo Tips! ***

They say to have about 3 months of expenses covered which includes rent, lighting, electricity, and any other overhead you have.

Mark Twain Quote

Conclusion

Some interesting event marketing statistics are:

  1. The average planner manages 37 events each year.
  2. Over 100,000 meeting planners are employed in the U.S.—and the industry is growing faster than the average across growth rate of all other industries.
  3. Washington D.C. has the highest concentration of event planners in the US.
  4. The average planner spends over 100 hours each year on site visits alone.
  5. 61% of planners still record information primarily with pen and paper.
  6. 50% of planners said the primary way they source events is online.

Starting an event planning or event marketing company may seem easy but it is harder than it looks, and to be honest, you’re really heading towards an uphill battle. I truly hope you are successful, but those are the stats. Would it stop me from starting a company if that was my goal, absolutely not! The most important thing any business owner can do is research. Find out all the possible information you can on your niche. This will also help you become an expert in your field. See what your competitors are doing, and do better. The game plan or strategy is the most important step you can make I’m starting your own business.

 

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Experiential Marketing Team Facebook Post


 

Experiential Marketing Team

11 Awesome Facebook Tips Look Like A Social Media Professional

Facebook

Facebook is a social media that was started in 2004 by Marc Zuckerberg. It now has 1.65 billion users and is the #1 social media site to-date. Facebook has always been very useful for individual accounts, business, and any entrepreneurial purposes. I like Facebook to see what’s going on around the world, to see what my family is up to, to get a laugh, and anything really. Follow us on Facebook. Below are 11 tips to help any Facebook user.

Profile picture: 180 x 180

Cover picture: 851 x 315

 

11 Facebook Tips

  1. Facebook strategy. Make a Facebook strategy along with your social media plan. With a strategy, you can obtain your goals and it helps with making progress.
  2. Post consistently. Out of sight, out of mind. Remember to remain visible to your niche. You subconsciously are advertising to your peers.
  3. Complete profile. Fill out your profile completely and everything completely. Don’t be lazy. Plus this helps your customers get to know you and the products you carry.
  4. Quality pictures. Great pictures are vital nowadays. Crappy pictures or stock pics give off a “lazy vibe.” Nice pictures just look more professional.
  5. Make schedule. Make a posting schedule. This way your followers know what’s coming on what days. People who love your blog will look forward to a new post “every Tuesday.”
  6. Create a page and a group. Start your own page and group. Like a spider, cast your web far and wide.
  7. Be authentic. Be yourself. Don’t be someone you are not. You want quality followers anyways. These are ones who like you for being you.
  8. Engage. Reply to comments. Thank your  and likes, host contests etc. The more active you are, the more engagement you receive. It is that simple.
  9. Join groups. This Facebook Event Marketing Group has kept me busy in the event planning and event marketing industry for 6+ years.
  10. Post great content. They say “Content is King.” Post all quality content including your own but don’t over due it. Remember the 80% – 20% rule.
  11. Don’t give up. People tend to quit when things potentially, would have gotten better that very next day. Of course we would never know, but this works both ways. Read “3 Feet from Gold,” by Sharon Lechter.

Cool Statistic: Engagement goes up 18% on Thursday and Friday.

Experiential Marketing Team
Facebook Quote Experiential Marketing Team


Facebook Conclusion

Facebook is one of my favorite social media websites because it is the only one I actually use to stay connected with my family. Launched in early 2004 by Marc Zuckerberg with some college classmates. Man, it has come along way since then. Facebook is the #1 social media app with 1.65 Billion users. Facebook isn’t going anywhere, anytime soon, especially with Facebook Video taking off. Anyways, thanks for reading and I hope this list helped.

 

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Experiential Marketing Team
Experiential Marketing Team


 

Social Media Manager

11 Awesome Twitter Tips for Look Like A Social Media Professional

Twitter

645 million plus users is a lot. Twitter is my favorite social media besides Pinterest. I love the fast paced, Twitter island of content lol. I also love how hashtags are pretty much an online database. It’s funny because I used to hate Twitter until I finally started to understand the potential is possesses from a business and blog standpoint. Anyways, add me on Twitter or you can use the handle: @experientialinc

Social Media Manager
Twitter Tips to be a Social Media Marketing Manager


Tweet Profile Count: 160 characters

Profile picture: 400 x 400

Cover picture: 1500 x 500

Shared image: 506 x 506


11 Twitter Tips

  1. Complete profile. Fill it out as complete as possible. Use keywords in your niche. Use the same theme colors throughout all your social media accounts so people can easily recognize you or your business.
  2. Use quality pictures. Good pictures nowadays are very important. Make sure your photographs are up to par. If they are not, There are many decent, free image websites. Google some.
  3. Picture text. Create picture/text overlays using Canva or Adobe Spark. With sites like these, you don’t need to be a web designer to produce some amazing looking infographics or picture/text overlays.
  4. Use 2 hashtags. Studies show, once you add a 3rd hashtag, engagement drops 17% for Twitter. Use tools to find the most popular hashtags to expand reach. Unlike Instagram, where it is ideal to use 10+ hashtags, you do not want to overdue it on Twitter. Just pick the top 2, and use them.
  5. Make Twitter schedule. First of all, you should have a social media strategy as well as a plan for each social media platform you use. By making a schedule, your followers know what’s coming during what day. This also keeps you organized.
  6. Use tools. Use Twitter tools such as Buffer to schedule your Twitter posts to save you a lot of time. There are also many amazing tools to help you look at many interesting stats to help you choose who to follow etc. Some amazing Twitter tools to use are TWChat, Hootsuite, Buffer, and Tweetdeck.
  7. Use analytics. The analytics can help you with learning the top hashtags to use for your specific campaign. Twitter Analytics! Here are some of the statistics Twitter analytics shows you: top 10 interests of your followers, region your followers are from, and many other important facts to help you determine what is working and what’s not.
  8. Use lists. A list is a curated group of Twitter accounts that you choose that will help you keep a group of users in a specific, tidy group. You can create your own lists or subscribe to lists created by others. By looking at the list, you will only see the list’s tweets which come in handy. The lists keep everything extremely organized.
  9. Be social. Twitter is a social media website so be social. Chat with others. Retweet anything that you like but don’t forget to give credit where credit is due. Answer to any comments made by your followers so they know you are accessible. If they know you do not answer to anyone, they will not bother commenting. This will tremendously help your engagement. Thank your followers, thank Retweets, etc.
  10. Twitter chats. These Twitter chats have been gaining tremendous popularity. According to Buffer, ” Imagine a business networking event—but without a dress code and with a keyboard instead of a bar. The same social customs apply—courtesy and respect—and it’s a great way to meet new people with similar interests. There are Twitter chats in almost every industry imaginable.” These chats are becoming commonplace and are a great way to network and meet like-minded people. Do one this week.
  11. Don’t give up. Do not give up. The more tweets you have, the more credibility you have. The same goes for followers. Set some realistic goals such as, Goal #1: Get 1k followers. Once you set some reasonable goals and reach them, then your next goal won’t seem so difficult to achieve.

 

You might like this post about Pinterest!

Quote for twitter tips
Experiential Marketing Team Quote for twitter tips

Twitter Conclusion 

Twitter is amazing. With 140 character count soon changing with pictures not taking away from the count, links, and Retweets, Twitter will rule the social media planet.

Engagement is defined as, “The total number of times a user has interacted with a tweet. This includes any clicks anywhere on the tweet. These include hashtags, links, username and Tweet expansion. Retweets, replies, follows and favorites”.

  • Average engagement for tweets without images: 31
  • Average engagement for tweets with images: 211

Engagement on Twitter with an image opposed to not using an image has an amazing  581% increase in engagement by simply having a picture.

Reference: Jeff Bulas Blog.

It took me awhile to get used to Twitter, just like it does any new social media platform. Once you get used to it, it doesn’t seem so bad. Twitter is an amazing tool to help grow your business. Follow us on Twitter. @experientialinc. My post about Twitter Analytics should be done very soon as well.

 

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Experiential Marketing Team
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Experiential Marketing Team

Las Vegas Welcomes EDC

EDC Las Vegas 20 Years under the Electric Sky – June 17,18, & 19th, 2016

Welcome to Las Vegas! EDC Las Vegas is always an exciting event June 17th, 18th, and the 19th will be very eventful days filled with alcohol, dancing, and music. The Electric Daisy Carnival always creates a ot of excitement, that is why I have to go lol.

EDC 20 Map
EDC 20 Map 001 Experiential Marketing Team https://www.insomniac.com/media/
EDC Mao 002
https://www.insomniac.com/media/

Las Vegas Tips

  1. Have fun.This is the #1 tip of the day. Also, I wanna hug too. The Electric Daisy Carnival is celebrating “20 Years Under the Electric Sky.”
  2. Be Safe. Las Vegas is a desert and the weather forecast has an “Excessive Heat Warning” throughout the weekend. So to stay ahead of the curve, use preventative measures.
  3. Drink water. Drink a ton of water, and drink more water!

EDC 21?

Electric Daisy Carnival next year? Las Vegas always welcomes huge events with success. Don’t believe me, but follow the stats! This event was a huge success thanks to all the attendees and the hosts etc. Where would you like to hold the next EDC?

Aloha! Experiential Marketing Team – Subscribe to our newsletter below. Thanks for passing 100 total.

#experientialinc

Experiential Marketing Team
Thank You! Experiential Marketing Team Follow us @experientialinc

Resources:

https://www.insomniac.com/media/

http://lasvegas.electricdaisycarnival.com/


 

Experiential Marketing Stats

Experiential Marketing Statistics that will Blow Your Mind

Event Marketing Industry Statistics

The event or experiential marketing industry is rapidly growing. In this post, I am going over statistics that are amazing or eye-catching. All the resources are posted at the end of the page.

Experiential Statistics

3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media – by Ash Read from Buffer

After 16 million updates from covering Pinterest, LinkedIn, Google +, Facebook and Twitter over a course of 1 year, the top 2 posting were still Facebook and Twitter. See the infographic below.

  1. 79.6% of updates were sent to Twitter
  2. 13.8% of updates were sent to Facebook
  3. 3.6% of updates were sent to Google +
  4. 2.3% of updates were sent to LinkedIn
  5. .5% of updates were sent to Pinterest
Experiential Marketing Team
Experiential Stats

 

2 billion internet users are using social networks and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain. According to Ash Read from Buffer, “This data was super-interesting for us as we love to experiment with posting schedules frequencies. We found that brands posted to Twitter more than any other network – which feels about right considering the more real-time feel of Twitter.
I was a little surprised to see that Facebook is the only other network where brands post an average of once per day.”

Experiential Stats 00002

This graph provides information on the most popular networks worldwide as of April 2016, ranked by a number of active accounts. Market leader Facebook = 1.59 billion monthly active users. Instagram = 400 million monthly active accounts. Tumblr = 555 million active blog users on their site.

  1. The Golden Ratio of Images to Text | 1 Image = 88 Words
  2. Twitter posts with an image and a summary are 78% more likely to be shared!
  3. Facebook posts with images get 70% more shares than those without.
  4. Images on Facebook constituted 93% of the most engaging posts on the network compared to status updates, links, and even video in 2015.

CES Press Statistics:

  1. 2015 International CES reached a record 176,676.
  2. Visual content makes up 93% of all human communication.
  3. Your content can generate up to 94% more views if you add compelling visual elements and graphics.
  4. 14% more views can be generated by press releases if they contain photos when published.
  5. With detailed images, you can get the attention of up to 67% of your targeted audiences.
  6. 40% of users online will provide better and more favorable responses to a particular piece of visual content than other plain and text-based content.
  7. 85% of internet users in the United States watch online video.
  8. 26% of the 25 million smartphone users around the world watch online video at least once per day.
  9. Use of visual content in Facebook campaigns generates 65% more engagement after only a month’s practice.
  10. 3,600 exhibitors!
  11. 48,833 coming from outside of the U.S.
  12. 2.23+ million net square feet of exhibit space.
  13. 6,952 media and analyst attendees.
  14. 703,602 mentions of #CES2015 during the show.
  15. 7.51 billion total potential Twitter impressions.
  16. 72% of buyers turn to Google to start their search on potential sellers.
  17. 153 countries represented.

 

  • In 2015, Brand Managers spend 25% – 43% of their marketing budgets on creating and sharing content. – Marketing Profs
  • Less than 25% of Chief Marketing Officers feel the content their team creates resonates with their audience. – eMarketer
  • 93% of marketing profs planned to maintain – or increase – their content marketing budgets in 2016 – by Economist & Peppercomm
  • Less than 33% of marketers believe their organizations understand the purpose & effectiveness of their content. – by Economist and Peppercomm
  • On Facebook, the video gets three times as much engagement as any other kind of content.
  • On almost every social network, at least 50% of the content links.
  • Facebook and LinkedIn have over 80% links.
  • Twitter has about 70% links in it’s posts.
  • 59% of LinkedIn users don’t visit Twitter.
  • 83% of LinkedIn users don’t use Pinterest and 13% don’t use Facebook.
  • Brands post to LinkedIn only 3 times per week.
  • Whereas in this small business guide by LinkedIn, they share that posting 5 times a week, on weekdays, allows you to reach 60% of your audience.
  • 2 million people save product pins every day and 87% of Pinterest users say they have purchased something they found while pinning.
  • Brands are only posting to Pinterest 4–5 times per week. Whereas they could be posting that many times in a day. Top brands on Pinterest have experienced steady growth by adopting a multiple-times-per-day posting strategy.

Executive Summary | Special Report – by Event Marketing Institute and Mosaic

EventTrack is the largest annual research fielded on the event and experiential marketing. Hundreds of Fortune 500 companies and upwards of 1,000 consumers participated in this year’s study, created and fielded by The Event Marketing Institute and top experiential marketing agency Mosaic. Unique to EventTrack is its “Split Ecosystem” format. Each year EventTrack focuses on a specific trend to explore—separate surveys to marketers and consumers dive deep into the use of that trend by marketers and its acceptance and reaction among consumers.

  • Did you know that event marketing usually consumes less than 20% of a company’s budget?
  • And that only 11% of companies use blogging for event marketing?
  • Statistics 00001
    Statistic
  • 67% of B2B marketers consider Trade Shows to be their most valuable marketing tool. Social Fresh 2016
  • 69% of marketers say they plan to increase their use of blogging this year. Social Media Examiner, 2015.
  • 82% of marketers who blog see positive ROI from their inbound marketing. Hubspot, 2015.
  • 28% of marketers want to learn more about the art of podcasting. Social Media Examiner, 2015.
  • YouTube is 11.3x bigger than facebook in terms of hours viewed, both on the web and in-app. Adélie Studios, 2016.
  • 71% of B2B marketers use content marketing to generate leads. (MarketingProfs)
  • People are more likely to visit a B2B tech company’s website after seeing a tweet from the company, getting them one step closer to becoming a lead. (KoMarketing Associates)
  • Links placed just before the halfway point (in characters) of tweets tended to have higher clickthrough rates than links placed elsewhere. (HubSpot)
  • Tweets posted around 4 p.m. Eastern time tend to get more retweets than those posted at other times. (HubSpot)
  • Research shows that 35-50% of sales go to the vendor that responds first. (InsideSales.com)
  • Click-through rate of links in tweets increases as the overall length of those tweets also increases. (HubSpot)
  • Photos that included hashtags in their descriptions on Instagram tend to get more Likes than photos that do not. (HubSpot)
  • On average, we conduct 12 billion searches per month on the web in the United States. (Comscore, July 2014)
  • 60% of all organic clicks go to the organic top 3 search results. (Business2Community)
  • On average, we conduct 12 billion searches per month on the web in the United States. (Comscore, July 2014)
  • The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has. (QuickSprout)
  • 58% of brands said they are being funded directly by corporate and not out of other marketing budget budgets.
  • 71% of brands measure their event programs.
  • 33% of clicks within an email occurs on a mobile device make sure links in your email marketing messages are mobile friendly.
  • 44% of U.S. consumers prefer a mobile shopping app than a mobile shopping website.
  • On average, we conduct 12 billion searches per month on the web in the United States. (Comscore, July 2014)
  • 32% of B2B marketers would describe their organizations marketing maturity level as sophisticated or mature. Content Marketing Institute, 2015.
  • 75% of organizations say in-person events are an effective tactic. Content Marketing Institute, 2015.
  • 72% of organizations ask their audience to subscribe to eNewsletters. Content Marketing Institute, 2015.
  • 85% of B2B marketers say lead generation is the most important organizational goal for the next 12 months. Content Marketing Institute, 2015.
  • Enterprise marketers say engagement is their most important goal (82%), followed by sales (81%), and lead generation (79%). Content Marketing Institute, 2015.
  • B2B marketers consistently cite sales lead quality, sales, and higher conversion rates as the top 3 most important metrics. Content Marketing Institute, 2015.
  • 31% of B2B marketers say that sales lead quality is the most important metric.Content Marketing Institute, 2015.
  • Micro-sized organizations (1-9 employees) are more focused on sales (32%) that sales lead quality (24%). Content Marketing Institute, 2015.
  • Relevant emails drive 18 times more revenue than broadcast emails. (Jupiter Research)
  • Personalized emails improve click-through rates by 14%, and conversion rates by 10%. (Aberdeen Group)
  • 76% of people feel that marketing has changed more in the past 2 years than in the previous 50. Adobe, 2016.
  •  Marketers top priority of 2015 was customer experience. Adobe, 2016.
  • Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Gartner Research)
  • Only 25% of leads are legitimate and should advance to sales. (Gleanster Research)
  • 53% of organizations say data-driven marketing is their top strategic priority for 2016.Adobe, 2016.
  • 94% of marketers say that optimizing creative workflows will be important in delivering a great customer experience. Adobe, 2016.
  • Two-thirds of marketing and sales professionals surveyed for a new report do not use a marketing automation platform (MAP). Openprise, 2016.
  • Marketers who use marketing automation say lack of time is preventing advanced marketing. Openprise, 2016.
  • 41% of marketers cite inconsistent data across technologies as their biggest challenge for maximizing the return on investment in marketing technology. Dun & Bradstreet, 2016.
  • 47% of small business owners handle marketing efforts on their own. Infusionsoft & LeadPages, 2016.
  • Nearly one in five small business owners do not plan to use digital marketing at all in 2016. Infusionsoft & LeadPages, 2016.
  • Nearly half of 1000 small business owners surveyed said they don’t know whether they’re marketing effectively—and 14 percent know they aren’t. Infusionsoft & LeadPages, 2016.
  • Forty-one percent of small business owners use only one or two software applications in their marketing, and another 26 percent use three or four. Infusionsoft & LeadPages, 2016.
  • About half of small businesses plan to invest more in their websites in 2016, and half plan to increase their web advertising budgets. Infusionsoft & LeadPages, 2016.
  •  About a quarter of small business owners plan to spend more on print ads or direct mail, and 14 percent will spend more on telemarketing or in-person marketing. Infusionsoft & LeadPages, 2016.
  •  In 2016, most small businesses using digital marketing will aim to drive sales, build brand awareness, or simply convey information. Infusionsoft & LeadPages, 2016.
  •  81.3% of global marketers describe data as important to their efforts; 59.3% call it “critical”. The GDMA & The Winterberry Group, 2015.
  • 90.2% of global marketers say they’re focused on predictive analytics and segmentation to better target and engage key audiences. The GDMA & The Winterberry Group, 2015.
  •  56.3% of global marketers said they upped their annual data-driven marketing and advertising expenditures this year. The GDMA & The Winterberry Group, 2015.
  • The availability of marketing and advertising technology was ranked among the top three highest factors driving investment in data-driven marketing. The GDMA & The Winterberry Group, 2015.
  •  Improved attribution is the most important factor marketers think will provide more value for data-driven marketing and advertising. The GDMA & The Winterberry Group, 2015.
  •  87% of marketers are seeing a greater return through programmatic ads compared to traditional media buying. AdRoll, 2016.
  • 32% of marketers spent more than 50% of their budgets on programmatic in 2015, quadruple the 7% who focused on programmatic in 2013 and more than double the 14% in 2014. AdRoll, 2016.
  • Programmatic buying on social is now 50% more popular than a programmatic display for B2C marketers, with 75% of all B2C marketers using the technique. AdRoll, 2016.
  • 84% of marketers agree attribution is either critical or very important to marketing success, a 140% increase since last reported. AdRoll, 2016.
  • 40% of marketers are now using a multiple touchpoint attribution models, nearly double that of last year. AdRoll, 2016.
  •  24% of brand marketers plan to buy TV programmatically in 2016 (an increase of 81%). Rocket Fuel, 2016.
  • Programmatic buying is expected to see significant increases, with four out of five marketers planning to buy digital display in 2016, an increase of 18% from 2015. Rocket Fuel, 2016.
  • When it comes to driving revenue, 41% of marketers surveyed say that webinars are an effective tactic. DemandWave, 2016.
  • 97% of local businesses surveyed said they have a website. ReachLocal, 2016.
  • 40% of local businesses surveyed said they plan to invest in local listing optimization.ReachLocal, 2016.
  • 60% of local businesses surveyed said they had claimed their Google My Business listing. ReachLocal, 2016.
  • 25% of local businesses surveyed said they were unsure if their business was claimed with Google. ReachLocal, 2016.
  • 15% of local businesses surveyed said they have not claimed their business on Google. ReachLocal, 2016.
  •  84% of local businesses surveyed said they plan to spend more time on their marketing in 2016. ReachLocal, 2016.

Here are 10 of my favorite stats from this list of 35 of the top marketing stats from Forbes.

  1. 88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy.
  2. Nearly half (48%) of the most effective B2B marketers have a documented editorial mission statement as part of their content strategy.
  3. The 5 most important marketing tactics for B2B businesses are (in order): in-person events, webinars/webcasts, case studies, white papers and videos.
  4. 66% of B2B marketers rank LinkedIn as the most effective social media platform for their business. Other effective platforms were Twitter (55%), YouTube (51%), SlideShare (41%) and Facebook (30%).
  5. The #1 content marketing goal for B2C businesses in 2016 is sales (83%), followed by customer retention and loyalty (81%) and engagement (81%).
  6. 30% of B2C marketers say sales is their most important content marketing metric.
  7. 50% of B2C companies say they plan to increase their content marketing budget in 2016.
  8. 71% of marketers report using visual assets as part of their content marketing strategy.
  9. Just over half (51%) of business owners report that content management is “very important” or “absolutely critical” to creating a cohesive customer journey.
  10. 69% of marketers say they plan to increase their use of blogging this year.
Quote for Marketing
Experiential Marketing Team Statistics Quote by Edwin Land

Statistics and Next Year

Anyways, marketing in 2016 is very interesting. I am not going to bore you with a never ending list of statistics that everyone can look up. These were some that I found very interesting.

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