Event marketing

What is Event Marketing?

Event Marketing or Experiential Marketing lets consumers experience the brand targeting our 5 senses, hearing, sight, smell, taste, and touch.

What is Experiential Marketing? Experiential marketing is a form of marketing where the consumer gets to experience the brand. Experiential marketing targets our 5 senses including hearing, sight, smell, taste, touch, and seeing dead people! Focusing on our senses creates a unique bond between the consumer and the brand, ideally leaving a lasting, positive impression. The goal of these companies being: increase brand awareness and secondly, drive sales.

“Experiential Marketing is about crafting experiences for real people — not just so they can have a great experience, but so you can capture them having that experience, and share it through advertising or social.” – Ayni Raimondi from Airb&b

Marketing Goals and Strategies, Budgets, Return on Investment and Measurement, Technology and Social Media

Social media is now being implemented in every facet of experiential marketing. It has become apparent that it is here to stay, and won’t be going anywhere, anytime soon. Check out this article: Why Experiential Marketing and Social Media Go hand-in-Hand by Matt Banner from Heyo! This is the exact reason why so many events and experiential marketing companies are adding this into their arsenal of goals and strategies. According to EventTrack 2015, “6.1% is the amount experiential marketing budgets are increasing by last year. Also, experiential marketing companies are spending more and more money each year as budgets are open up for more funding.” Return on Investment (ROI) and campaign measurements easier to track as technology continues to improve, new platforms and apps make it increasingly easier to accomplish as the event marketing industry grows.

“Experiential Marketing is also known as engagement marketing, sometimes called event marketing, on-ground marketing, live marketing, and participation marketing. This marketing strategy directly invites consumers to participate in the evolution of the brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.” – Wikipedia.

The Conclusion

Experiential Marketing wants the consumer to eat, breathe, sleep, and love the brand. Experiential is becoming a household term with experiential learning, and the increase of this form of marketing. Although not new, social media, technology, competitiveness among the agencies, and marketers make for the perfect formula for successful activations or campaigns. Some of the ways to measure the results are from social media, social sharing, social impressions, hashtags, new apps every day, and all the amazing analytics that are accessible today. There is just something about being able to feel the advertisement, the experience is where it is at. Some recent companies are Airbnb, Red Bull, Diet Coke, Sony, Carlsberg, and Heineken. We all remember the Budlight commercial where the curly hair guy puts the huge token into the wall. The gentleman and his friends open the huge, mysterious door and start playing a live Pac-man with huge ghosts chasing him. It is rare to drive around Las Vegas and not see signs of this type of marketing like clever ads, crazy billboards, and guerrilla marketing style advertisements. Advertising and marketing have been around for a while now so it is nothing new to us, but the competitiveness of experiential marketing has created a race to the next, best idea that will catch on, maybe go viral, attract the news, or just simply push their companies envelope. This is what experiential and event marketing is all about!

Thanks, Experiential Marketing Team


 

Advertisements
Experiential Marketing Team

What is the Best City to hold a Convention At?

What is the Best City to hold a Convention At? Las Vegas of course!

Everyone loves Las Vegas. Las Vegas is an ideal location for marketing and business professionals alike in the experiential marketing and events industry. An ideal location would be an understatement, though, Las Vegas is simply the best city for holding conventions, meetings, conferences, and exhibit space alike. With over 11,000,000 million square feet of meeting space, over 160,000+ hotel rooms, 3 out of 10 of the countries largest convention venues, almost a quarter million resort industry employees, over 21k meetings, an average of 320 days of sunshine each year, less than 5 inches of rain each year, and many more amazing statistics. What is ironic about having 160,000+ hotel rooms, is that according to 2015 International CES, we broke the record in Las Vegas with this last CES with 176,676 attendees!

 

CES Record 00001.jpg
176,676 Attendees – Record – CES 2015

 

Backed by the Las Vegas Convention and Visitors Authority, (LVCVA),the impact of tourism on our economy in 2015 was around $52 billion dollars. They are also considered one of the most successful public-private partnerships in the country. The LVCVA’s Mission Statement, “To Attract visitors by promoting Las Vegas as the world’s most desirable destination for leisure and business travel,” shows the union we have with them as they provide vital services to the public by contributing to the growth of the economy in all of Southern Nevada.

LVCVA Mission Statement

The Consumer Electronics Association (CEA)®, the owner and producer of the International CES®, announced the attendance at the 2015 International CES reached a record 176,676 industry professionals!

The city of Las Vegas was designed to receive a high volume of tourism for the casinos, tourism, meetings & conferences alike.

Although Las Vegas has been No. 1 for the top convention destination in the country for the past 22 years. This year, according to Cvent, Las Vegas fell to No. 3 behind No. 1 Orlando, Florida and No. 2 Chicago, Ilinois. According to the Las Vegas Review-Journal, “Cvent’s ranking is based on the number of unique requests for proposals received from Cvent customers, total room nights available from host cities, awarded requests for proposals from Cvent clients, awarded room nights, percentage of qualified meeting venues and the number of profile views by Cvent clients.” Regardless of rankings, which are questionable already, everyone wants to go to Las Vegas!

Quote - Las Vegas
“Man, I really like Vegas.” – by Elvis Presley

One of the greatest characteristics of the LVCVA is they are not afraid to try new things out to get ahead of the curve. This is what makes Las Vegas tourism so successful. We have an above ground monorail that connects many of the casinos together, which also goes directly above the Las Vegas Convention Center, Sand’s Expo Transportation can be resolved with the many taxis, limos, personal drivers, apps like Uber & Lyft gaining in popularity. Plus the allure of the lights and the stigma people have of all the exciting things there is to do after convention hours, make for an easy choice. Weather remains pretty much consistent out here as well, although it can get extremely hot at times, we just have to remain hydrated. The beauty of Las Vegas is everything is within a few miles of each other, from McCarran Airport, Las Vegas Convention Center, Sand’s Expo, The Las Vegas Monorail, and now with professional sports teams on the way, Las Vegas is in for some marketing madness! Also, thankfully for the reconstruction and expansion of McCarren Airport, we are able to have more incoming and outgoing flights creating more traffic to our city. These are many of the reasons why we have so many high profile events every year and can break records like CES 2015. The last thing Las Vegas has that many others do not, is we have some of the best experiential marketing companies, event marketing, and guerrilla marketing companies available.

This slideshow requires JavaScript.

Keeping Up with trends and growth.

Las Vegas still has a lot of work to do. The growth rate will keep this city busy for a couple years. According to the LVCVA, “We need to expand to remain the top spot for conventions. Expansion and renovation are necessary to remain the No. 1 trade show destination in North America.” So everyone in the event industry has to welcome the chaos that ensues with the constant construction and no more free parking. To compete with other major cities expansion projects, we have the “LVCC District Project.” It is an expansion and renovation of the LVCC to help with the current needs of the city. As of now, the Las Vegas Convention Center is at capacity so a construction project is needed. The project is being managed by the LVCVA’s Owner’s Representative, Cordell Corporation, under 3 separate phases:

LVCC.Picture.002

  1. Phase One: consists of the acquisition of the 26-acre Riviera Hotel property, demolition of the existing Riviera structures and construction of outdoor exhibit space.
  2. Phase Two: will include the development of a new exhibit hall and its ancillary spaces on the existing LVCC Gold Lot and the Riviera Hotel property.
  3. Phase Three: will be the renovation and alteration of the existing Convention Center.

Now we have to keep Las Vegas a top contender for holding conventions. With the help of the Las Vegas Convention and Visitors Authority (LVCVA), all our casino and hospitality staff, and all our local event marketing and experiential staff, we should leave in a better position for our future and our children’s future!

Thank you for reading! Comment below. Share this post now!

| Aloha! | Experiential Marketing Team | E: info@experientialmarketingteam.com | P: 702-403-5515 | Subscribe to our monthly newsletter below! 

Experiential Marketing Team
Thank You! Experiential Marketing Team Follow us @experientialinc

Resources:

  1. https://www.ces.tech/News/Press-Releases/CES-Press-Release.aspx?NodeID=e275de05-e34d-4a67-a271-64d5124d9f19
  2. http://www.lvcva.com/
  3. http://www.vegasmeansbusiness.com/
  4. http://www.reviewjournal.com/business/conventions/las-vegas-slips-behind-orlando-chicago-hosting-trade-shows-according-new
  5. http://www.lvmonorail.com/
  6. https://www.mccarran.com/

 

 

 

 

10 Promo tips

10 Amazing Tips for Promo Model Success

Promo model, brand ambassadors, product specialists, event marketers, and talent are all the same thing. Promotional models provide the company with a professional, brand advocate to market their product.

Promo models, brand ambassadors, product specialists, whatever you like to call it, it’s all the same. Product specialists provide companies with an advocate to promote their products in a professional, and positive experience. Ideally, an experience, making the customer experience something positive and memorable during a promotion, is the essence of experiential marketing. Throughout the years, I picked many valuable gems to help me stay booked full time so I have listed them here.

 

Below is a list of 10 tips for the beginner just getting into the event industry, to the professional with over 10 years experience.

  1. Email handle. We have all had some crazy names when we made our 1st email account in elementary school. Or is that in middle school I made my first Hotmail account? I don’t remember, but anyways, marketing managers given a choice between a johndoe@hotmail.com or smokeweederrrday@hotmail.com, they’re going with John Doe more than likely. It is simply more professional. Change it or get a better email handle. You can set up a free email account at Gmail, MSN, Yahoo, or AOL. Just go to either link, http://www.hotmail.com or http://www.gmail.com for a 100%, free account.
  2. Email signature. An email signature will help you stand out from the pack of the already professional photo having, experiential marketing managing gurus and are extremely easy with websites that specialize in email signatures. There is no coding, just simply type in your personal info and it will save it to your email. They say to not write your email addresses in your signature because it is self-explanatory but I like to. A great website for this is WisestampEmail Signature
  3. Save documents. Save all important documents for future reference, especially contracts any w-2 or I-9 information. If you are unfamiliar with Dropbox, Overdrive, Google Drive, even iCloud, well they are storage for pictures and documents and saves you a ton of room in storage. As stated in #1 with starting an email account, Onedrive comes with Outlook and Google Drive comes with Gmail. With important info such as your 1099 forms or contracts, information sheets, schedules, and any payment info. Seems like common sense but I haven’t, not gotten paid for any event but it does happen.
  4. Network. Join Facebook groups & LinkedIn groups. Every convention you go too, grabs everyone’s cards, every booth’s cards, and hopefully every guest’s card, of course if it’s possible. Read the contract and if you don’t have one you definitely should. Here are my personal group from Facebook. Facebook Group – TEAM of Las Vegas

    Facebook Group Picture
    Join this Facebook group! Click Here. Facebook Group
  5. Reply fast. Reply fast and efficiently. Be professional as possible at all times. Answer your phone professionally. You ever notice when you miss a call from an employer whom you recently applied, and when you call back, they never answer or it goes straight to voice mail. That’s because they’re on the phone with someone who answers their phone and probably the very person taking your spot. I understand everyone is very busy, but just be mindful, and try to be as quick as possible. The more practice you get, the easier it becomes.

    3 Feet From Gold
    3 Feet from Gold
  6. Don’t give up. There have been many times I have applied for 10 things in one day. Half are probably looking for only females, but I don’t care. Keep applying! Here is a book everyone should read called “3 Feet From Gold” by Sharon Lechter. Just do not give up, I can’t stress to you enough. Usually, when people give up, they don’t realize how close they actually were. The sad thing is, they will never know that the very next email would have gotten them their 60k a year career!

    Resume - Canva
    I got this template from Canva and switched it around etc.
  7. Professional pictures and resume. Get a professional head shot and body shot if possible. Another mistake people make is to not keep it updated. Please do not take a selfie. If you have to save up for a professional photographer, then meanwhile, use a nice, professional looking picture, with a solid background for now. Facebook lets you use 5 pictures to display to your audience. 3-4 is good enough I believe. I personally send a headshot, body shot, and a couple of work pictures preferably showing relevant experience to whatever position I am applying for. Do not get discouraged if you do not have a professional headshot. For a long time, when I first started, I was using a picture from my brother’s wedding. Now for the resume, there are a lot of resume templates out there so it should be very easy to make a decent one. The one I am using at the moment is a template I got from Canva.com and changed around quite a bit. Below is a nice mix of pictures I like to send to give the company a nice mix to look over.
  8. Follow instructions. Follow the instructions when you apply. This might seem basic or common sense but you would be surprised. Some ask for a specific subject line in the email so they can auto sort the emails coming in while others ask for a handful of items such is a specific order like name, number, email, and head shots etc. Some companies want you to login thru their portal. Just make sure to pay close attention to what they would like you to do.
  9. Social media. And for social media, well, make your own FB page for promotional modeling which is similar to a portfolio or video real. Social media is here to stay and with videos on the rise, make a video in your email signature. You can also make an easy 1-page resume or website. You do not have to pay when you first start out with websites like Tumblr & WordPress. Another pointer for social media is to stay organized. What I mean is try to use the same handle for all your social media accounts. Almost all of mine are #experientialinc. PinterestTwitterInstagram. Take a look at these 3 for example!
  10. Invest in yourself. Investing in yourself is extremely important. Why wouldn’t you put money into your business, which is yourself? Invest in your website, invests in some quality pictures, exercise, read up on your industry, follow some blogs or other industry leaders. There is so much we can do to improve ourselves it is truly up to the individual. Personal development is an important part of anyone who is successful. Also, as an Independent Contractor or freelancer, you are hired as your own entity. You might as well reap the benefits from owning your own business and many, many tax write-offs. Business cards are always nice. Something someone taught me a long time ago was to think about how much time we spend driving everywhere. This could easily be an hour a day for me, but why not turn it into a university or classroom by listening to audio cassettes for some informative and educational topics.

Promo model work is increasingly becoming more popular as experiential marketing is becoming the go-to form of advertising.

There are so many resources available to us nowadays with the internet and social media being implemented within most forms of advertising and marketing today. These are just a quick list of 10 tips that helped me transition to doing experiential marketing full time. If you have any you would like to add, feel free to email me at experientialmarketingteam@gmail.com or comment below.

Aloha Experiential Marketing Team! Subscribe to our newsletter below!

Thank you all my fellow readers :)!


 

What is Experiential Marketing? The Experience World

What is Experiential Marketing? The Experience World

Event Marketing or Experiential Marketing lets consumers experience the brand targeting our 5 senses, hearing, sight, smell, taste, and touch. 

What is Experiential Marketing? Experiential marketing is a form of marketing where the consumer gets to experience the brand. Experiential marketing targets our 5 senses including hearing, sight, smell, taste, and touch. Focusing on our senses creates a unique bond between the consumer and the brand, ideally leaving a lasting, positive impression. The goal of these companies being: increase brand awareness and secondly, drive sales.

“Experiential Marketing is about crafting experiences for real people — not just so they can have a great experience, but so you can capture them having that experience, and share it through advertising or social.” – Ayni Raimondi from Airb&b

Marketing Goals and Strategies, Budgets, Return on Investment and Measurement, Technology and Social Media

Social media is now being implemented in every facet of experiential marketing. It has become apparent that it is here to stay, and won’t be going anywhere, anytime soon. Check out this article: Why Experiential Marketing and Social Media Go Hand-in-Hand by Matt Banner from Heyo! This is the exact reason why so many events and experiential marketing companies are adding this into their arsenal of goals and strategies. According to EventTrack 2015, “6.1% is the amount experiential marketing budgets are increasing by last year. Also, experiential marketing companies are spending more and more money each year as budgets are open up for more funding.” Return on Investment (ROI) and campaign measurements easier to track as technology continues to improve, new platforms and apps make it increasingly easier to accomplish as the event marketing industry grows.

Experiential Marketing Quote
“74% of experiential event participants have a more positive opinion about the brand, product, or service being promoted after the event.” – by Shea Carter

 

The Experience World

Experiential Marketing wants the consumer to eat, breathe, sleep, and love the brand. Experiential marketing is becoming a household term with experiential learning gaining in popularity, and the increase of this form of marketing influencing every major corporation and being seen in every city around the world along with every major publication.

“Experiential learning is a process through which students develop knowledge, skills, and values from direct experiences outside a traditional academic setting. Experiential learning encompasses a variety of activities including internships, service learning, undergraduate research, study abroad, and other creative and professional work experiences. Well-planned, supervised and assessed experiential learning programs can stimulate academic inquiry by promoting interdisciplinary learning, civic engagement, career development, cultural awareness, leadership, and other professional and intellectual skills.” – University of Colorado Denver

Although not new, social media, technology, competitiveness among the agencies, and marketers make for the perfect formula for successful activations or campaigns. Some of the ways to measure the results are from social media, social sharing, social impressions, hashtags, new apps every day, and all the amazing analytics that are accessible today. There is just something about being able to feel the advertisement, the experience is where it is at. Some recent companies are Airbnb, Red Bull, Diet Coke, Sony, Carlsberg, and Heineken. We all remember the Budlight commercial where the curly hair guy puts the huge token into the wall. The gentleman and his friends open the huge, mysterious door and start playing a live Pac-man with huge ghosts chasing him. It is rare to drive around any city and not see signs of this type of marketing like clever ads, crazy billboards, and guerrilla marketing style advertisements. Advertising and marketing have been around for a while now so it is nothing new to us, but the competitiveness of experiential marketing has created a race to the next, best idea that will catch on, maybe go viral, attract the news, or just simply push their companies envelope. This is what experiential and event marketing is all about.

| Aloha! Experiential Marketing Team | “creativity goes further than far” |

| E: info@experientialmarketingteam.com | P: 702-403-5515 | Subscribe to our newsletter |