LinkedIn, 14 years old
LinkedIn is a business savvy, social media website. It was founded in December 2002 but wasn’t launched until May 2003. It has over 425 million users with over 100 million active users. A recent development during 2016, Microsoft bought LinkedIn for $$26.2 billion.When I 1st signed up for LinkedIn, I remember being a little reluctant. Now I log into it at least 1 time a day. To me, it’s a more professional Facebook and has Slideshare and other cool features. Don’t forget to follow me on LinkedIn. Anyways, here are 11 tips that will help you on LinkedIn.
Profile Picture: 400 x 400
Cover Picture: 1000 x 425
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Company logo: 100 x 60
Company banner picture: 646 x 220
Company career cover pic: 974 x 300
11 LinkedIn Tips
- Profile. Use keywords from your niche. Add a catchy title, use keywords from your niche, be specific, and paint a picture for your audience. Remember to use your 1st impression to your advantage.
- Quality pictures. Pictures can say a lot about you. People say that the pictures show your characteristics so take the time to use good pictures. Great pictures also make you more professional looking.
- Profile. Profile filled in 100% and professionally. This is the #1 turn-off for hiring managers. Incomplete profiles look like you don’t care about it. Do yourself a favor and fill it out thoroughly. You want your profile meter on the right of your profile to say: All-Star.
- Join groups. Join groups in your niche or anything that interests you. This is a great place to meet people with similar interests. The network here, and you may be talking to your next boss. Also, you want to connect and network with like-minded individuals and people who have common interests as you as well.
- Slideshare. Make some Slideshare presentations about your niche and publish them on your profile. This shows your expertise and will show potential employers of what you can do. Slideshare will help you stand-out from the crowd and will also bring your expertise in your niche come to light.
- Publish posts. Like in #5, this helps potential employers know what you’re made of. If you blog, publish your posts here as well. Publishing posts will help you stand-out from the crowd, and gain you credibility as an expert.
- Be authentic. Be yourself. People can tell when someone isn’t being sincere. Engage with others. Answer questions, thank people, reply to posts, join groups, and endorse people you know. People can tell when someone isn’t being sincere and that is a huge turn-off.
- Add all 50 skills. People can’t endorse your skill of it’s not there. Arrange them in order from the most important, to least important. Add all 50 skills.
- Don’t give up. I have said this on many Top 11 Tips posts but do not give up. It is sad because so many people end up quitting in life, right before they reached the goal they truly wanted. The worst part is you will never know.
- Be social. Be active. LinkedIn is a social media website so be social and active. Post every day, join groups and be active. Participate in the chats, you will be surprised, you might just be talking to your next boss.
- Use the free analytics. Update your profile, use quality pictures, make your profile SEO friendly, add a catchy title, endorse others and ask to be endorsed, publish posts to gain credibility, check your analytics to see where you stand amongst other connections. If you have a business add a business page.
LinkedIn can be a very useful social media website if done correctly. Just be as professional as possible, make sure to complete your profile, double check your grammar and punctuation, and enjoy LinkedIn. I know I have. I enjoy LinkedIn now and I really enjoy Slideshare and Groups. Follow me on LinkedIn when you get there. Follow our company page there as well. Experiential Marketing Team. I hope these 11 tips helped. If I forgot some that you would like me to add, comment below or email us.
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